Fred Rogers’ birthday is coming up on Monday, March 20. To mark the occasion, honor Fred's legacy and galvanize fans to share their personal stories of how Fred, PBS and stations have positively impacted them, we have kicked off a social media activation leading up to March 20 and invite you to join the celebration.
This initiative will include engagement activities across PBS KIDS, PBS Parents, PBS Teachers and other social media platforms incorporating the hashtags #BeMyNeighbor and #ILovePBS. We encourage you to join in by spreading the word on your social media platforms using the hashtags, and encouraging fans of your station to share their stories. A toolkit is available on the Source to help you do so, including:
-- Content calendar with template language
-- Facebook and Twitter skins
-- Fred Rogers quotes, images and other graphics
-- Trolley cardboard cutout
In addition, beginning this week we will roll out Fred Rogers-related content on pbsparents.org, PBS Teachers’ Lounge blog, pbskids.org and on the PBS KIDS YouTube channel.
We also encourage you to reach out to us if you’d like to experiment with Fred Rogers’ birthday-themed Snapchat geofilters localized to your station, which we are piloting as part of this effort. In addition, we encourage stations to contact us if you would like to share images of local Fred Rogers-related landmarks (murals, etc.) in your town, which we will incorporate into our social efforts on March 20. Interested in these opportunities? Email the PBS KIDS Team!
We hope you join us as we celebrate Fred Rogers, one of public media's most beloved pioneers whose legacy continues to impact the lives of many today.
Questions? Reach out to Maria Vera Whelan.