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Celebrate the Holidays with PBS Food Content


Thanksgiving is over, but the PBS Food busy season is still in full swing. We’re entering the season of Christmas cookies, edible gifts, holiday cocktails, latkes and more. Once again, we’ve compiled our best content for you to reach your social audience this holiday season:

Christmas (December 1-24)
#HolidayHappyHour (Flexible Dates)
Hanukkah (December 22 – January 1)
New Year’s Eve (December 26- January 1)
You can find the schedule and image names in the Holidays Food Social Media Plan document.


Gift Guides for Foodies
Each year PBS Food updates its list of gift ideas for foodies – we have lists for all kinds of foodies, from beginners and college students to grillmasters and newlyweds.

The lists are available here: http://www.pbs.org/food/black-friday-gift-giving-guides/

Cross-posted Videos
PBS Food will be natively uploading any Christmas and holiday-related videos that we have rights to share this holiday season. If you haven’t already whitelisted your station’s Facebook page with PBS Food, this is the perfect opportunity. Likewise, we would love to share any holiday food or event videos that you have to share. A number of stations reached out for Thanksgiving and we’d love to share even more during the December holidays.

Bentomatic
If you already have this Bentomatic assigned, you will find the collection automatically updated throughout the year. To have the Food Bentomatic assigned to your site, submit your request via the Digital Support Portal.

Holiday Hubs
Stations who do not plan to adopt the Food Bentomatic on their site can promote the individual holiday hub pages on PBS Food which highlight similar content pieces that are promoted in the Bentomatic. The hub pages for Hanukkah, Christmas, and New Year’s Eve feature all of our seasonal content including recipes, videos, planning tips, gift guides, and more. Furthermore, we encourage any station with holiday content to reach out to the PBS Food team for promotion on these hub pages and/or our social channels.

If you have any questions about any of this content or would like PBS Food to share your content, please reach out to Matt Schoch (meschoch@pbs.org) for more.

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