A new station-programmed newsletter module puts your customized content and support messaging front and center with the Best of PBS newsletter readers. The station module which will be programed using the Curate tool, includes two programmable spaces – one general purpose for whatever you want to promote and the other for donate/support messaging. The module lets you craft (and control) the message so it includes your branding and stays true to your voice. And for stations who choose not to program the module, a default experience pushes users to check out local tv schedules and/or to make a donation.
Soft roll out begins Oct 31st with the Best of PBS – November issue working with a couple test stations. And full rollout starts with the Best of PBS – December issue! Details on how to program this module, along with support documentation, will be posted to the Curate support page once they are available.
For full newsletter experience including module placement and cobranding look here.
|Sample Station Programmed Local Module|
Keith A. Brengle | Director, Online Giving | PBS Digital