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Behind the Screens: Leif Brostrom


This June PBS Digital welcomed Leif Brostrom to the team as Assistant Director, Station Products and Innovation. Leif previously worked at TPT as a Social Media Specialist and Web Content Producer.

Who are you and what do you do?
Leif Brostrom, PBS Digital Assistant Director of Station Products & Innovations. I just arrived at PBS from almost 3 years at Twin Cities PBS in St. Paul, MN.

What’s the hardest lesson you've learned working in public media?
Be patient. Then wait just a little longer. We’ll get there.

Based on what you know now, if you could go back to your first day at PBS and give yourself one piece of advice, what would it be?
Drink more coffee. That lost hour of sleep caught up with me by 5.

What’s the one website you can’t live without?
Reddit! Where else can you find world news, “old people Facebook,” new music, recipes, and cat pictures all in the same forum?

What’s one newsletter you think everyone should subscribe to?
Quora’s Weekly Digest: https://www.quora.com/
Every time I open it I learn something awesome. Most recently: Why do planes use their jet engines while taxiing? The answer may surprise you.

What’s your favorite YouTube channel?
In the PBS world, definitely Deep Look from KQED. In the non-PBS world, I probably watch VICE’s Munchies channel the most.

What’s your favorite podcast?
99 % Invisible — “The SoHo Effect” episode got me hooked. I’m not huge on podcasts because I generally just listen to Marketplace, Morning Edition and As It Happens on the radio.

What is your favorite mobile app?
Google Maps. I’m a Viking navigator with no sense of direction, especially in a new city.

What do you think are the upcoming trends in the digital world?
I’m really excited for the world of mobile payments/transactions, and seeing where that goes in the next five years. I already use Square Cash or PayPal for most personal transactions with friends. What’s a check?

Describe the Internet in a word.

Tubes.

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