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2016 TechCon Digital Track Preview, Part 3

With this year’s TechCon fast approaching, we are taking a look at the incredible lineup of sessions in this year’s digital track. Just a reminder that the Early Bird deadline is fast approaching. Register by Friday, March 18 to take advantage of the special pricing:
www.pbstechconference.org/registration/.

Also, don’t forget to check out this post on PBS Digital’s TechCon Grant for digital attendees: http://spiblog.pbs.org/2016/03/techcon-2016-grants-from-pbs-digital.html

In part three of our deep dive, we look at sessions in the Digital Track that focus on the technologies and products you can use to grow your digital presence being discussed during the Digital track.

If you missed either of the previous Digital Preview posts, you can catch up on digital strategy-focused sessions here and engagement/content-focused sessions here. For a full look at the 2016 TechCon sessions, download the full agenda at www.pbstechconference.org/agenda/.

The Reality of Virtual Reality 
The Augmented and Virtual Reality industries are moving at lightning speeds providing new engagement and storytelling opportunities that are wholly consistent with the PBS mission of “using media to educate, inspire, entertain and express the diversity of perspectives.” StoryTech® Co-Founder and Chief Storyteller Brian Seth Hurst separates fact from hype to provide a rich overview of the current state and future of the industry from technology to content to distribution. Participants will leave with a basic knowledge and understanding of Virtual Reality and its technology that can inform strategy, planning and execution.

PBS Digital Products, Part 1: The PBS.org Redesign Aftermath & PBS Video App Demo 
During this session we will talk about the mobile, desktop and over-the-top PBS user-facing properties. What has been the impact and response from the PBS.org redesign in Dec 2015? How are some of those station integration improvements being carried through to the apps? How will PBS take advantage of the new Apple TV platform? Come join us to discuss the upcoming roadmaps for these products and talk through how you can program the important parts of each product for your station!

PBS Digital Products Part 2: Deep Dive into Web Services for Stations 
The Web Services team provides a full suite of web-based products and services which stations can leverage on their digital properties. During this session we will demo and outline current feature and future enhancements for key components from our station focused product line. This includes modules from the Bento component library, Bentomatic experiences, localized webpages, customized Station Video Portals, TV Schedule modules, and more. In addition, this session will cover admins that enable stations to easily edit content that appears across PBS properties (i.e.: TV Schedule Data Manager and Station Data Manager).

Integrating MVOD/Passport into Station.org: Tech, Resources, and Lessons Learned 
PBS Digital worked with multiple stations and third party partners to develop the integrations needed in order to deploy Passport in a quick a scalable way. In this presentation we will discuss work by local PBS Station WNET/Thirteen, public media CRM provider Allegiance Software, and Salesforce integrator Buzzbold. WNET/Thirteen will  walk through a case study of their end-to-end integration of the Membership Vault and Passport into their station website, making thirteen.org a robust member engagement portal.  Allegiance Software will review their integration with the Passport MVAULT and what's in store for stations in the next iteration of their CRM software. And Buzzbold will touch on stories from recent collaboration with KET and WGBH and talk about three Passport-inspired opportunities for every station to connect people, departments, and technologies.

Options for Multiplatform Live Streaming for Outreach and Business Development 
This session will provide an overview of multiplatform live streaming options examining both in-house and vendor-enabled systems. Live streaming basics and an example in-house configuration that leverages existing business processes will be followed by an exploration of a vendor-enabled (Haivision) implementation that includes automatic transcoding and uploading to COVE.

Identity Management 
Do your customer records reside in 3 different databases that don't speak to one another? Can you tell where your best prospects are coming from, and turn them into members, donors and supporters? Do you know which of your staff's efforts produce the most results, and which are a waste of time? Let's figure that out together.

PBS LearningMedia - Your Digital Connection to Multi-Platform Learning in Classrooms 
This session will provide insight into how existing tools and support from PBS can help position your station as a key partner in your community’s formal education landscape by connecting with local educators. You will hear teacher-station success stories and learn about the mechanics behind content publication and education standards alignment. 

Max Duke | Senior Director | Station, Products & Innovation

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