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SEO Strategy for Stations of All Sizes

Search Engine Optimization (SEO) is the process of optimizing your website in order to drive more traffic from search engines.

Users depend on search engines, such as Google or Bing, to find information on the Web. While each search engine has its own method of finding content, there are a few main things that every search engine looks for when culling search results.

Below is a checklist of how you can modify your site to ensure your content performs well in search engine results. To learn more and see a complete checklist and explanations about SEO topics visit PBS Digital's documentation on SEO.

  1. Select 2 or 3 keyword phrases for each page on your website. How do you pick these phrases? Think about what someone would search on Google to bring them to your station site. As a tip, make sure the phrases are directly relevant to the content on that page. 
  2. Use those keywords in your URL and page title.
  3. Write unique, targeted meta description of around 150 characters for every page. 
  4. Make sure each page has unique, descriptive text on it. 

Perhaps you’re already doing this at your station, and you’re not sure it’s working. Or you don’t have the time to devote to a complete SEO revamp? In the upcoming Lunch and Learn webinar Emily Patterson, Senior Manager in PBS Digital Analytics (register using link below) will help breakdown SEO strategies that you can apply to your station. No matter the size, or number of staff you have. This webinar will help you think about the goals for your website and how search traffic can tie in to those goals.

Lunch and Learn: SEO Strategies on Mar. 12, 2015 1:00 PM EDT
Register here: https://attendee.gotowebinar.com/register/5612046250808860161

By Amy Lust | Senior Associate | PBS Digital

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