The parent-targeted Cuties campaign includes a presence across PBS KIDS’ various national digital platforms, including pbskids.org and the PBS KIDS Video App.
Cuties and PBS are also partnering to encourage healthy eating habits in children through content on the PBS Parents website, as well as brand recognition in select parent-focused video series distributed by PBS Digital Studios.
The campaign kicks off Monday, November 17, just in time for the start of Cuties season, and runs through June 2015.
New elements will be added over the course of the campaign.
Read the full press release: PBS KIDS Partners with Cuties