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Behind the Screens: Michael Hammerstrom



Michael Hammerstrom has worked as an associate manager with the PBS LearningMedia Station Relations team since September 2013. Michael draws on more than nine years of experience, most recently with KaBOOM!. When he can find a free minute, Michael loves walking his miniature schnauzer yorkie, going to the theater, and hiking in Maryland.



1. Describe your role on the PBS LearningMedia team. 
My role is primarily focused on outreach, marketing and engagement. I work closely with PBS stations to ensure they have the tools they need to offer PBS LearningMedia locally, plus I oversee management of PBS’ education-themed social media platforms which allows me to engage with educators directly. So, basically I get the best of both worlds and it’s awesome!


2. Based on what you know now, if you could go back to your first day at PBS and give yourself one piece of advice, what would it be?
Sign up for as many PBS station newsletters as possible. I learn the most from what’s happening locally.


3. What’s the one website you can’t go a day without?
Playbill.com. I used to work as an actor/singer/dancer in NYC and I love keeping up with live theatre.


4. Describe your perfect weekend.
I grew up in the Pacific Northwest and I’m an Oregonian at heart, so my perfect Saturday is 60 degrees, no humidity and hiking with my dog! Sunday would be Thai food and an HGTV marathon, followed by my attempt to take what I learned and tackle a project in my condo. Although, the 2-year-old hole in my entryway wall might not agree.


5. What is your favorite mobile app?
Scoutmob. Multiple times, I’ve found myself out at a restaurant and discover a 50% discount on that app!


6. In your opinion, what are the upcoming digital trends?
Because of my role at PBS, I’m pretty immersed in how digital media is changing the landscape of today’s classrooms. Some argue that it leads to inactivity, but I find the opposite to be true. I think we’ll see kids more engaged in the classroom, leading to more productive playtime outside of the classroom. So, digital media in the classroom. I also think we’ll continue to see a lot of changes with mobile devices.


7. What is your favorite social media platform and why?
Twitter, because of how fast things can spread.


8. Describe the Internet in a word.
#notgoingawayanytimesoon

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