Behind the Screens: Meet Nora Daly

Nora Daly joined PBS NewsHour in June of this year. As their Audience Engagement Specialist, she manages public relations, outreach, promotion and branding of PBS NewsHour across multiple platforms. Nora is a regular contributor to the SPI blog, where she posts about the #NewsHourChats on Twitter she moderates each week. In her free time time, Nora keeps busy by running and attending local music shows.

1. Describe your role on the PBS NewsHour team.
As the audience engagement specialist I assist with public relations, promotion, outreach and branding of PBS NewsHour across multiple platforms.

2. If you could go back to your first day at PBS NewsHour and give yourself one piece of advice, what would it be?
My first day was actually just over a month ago! I guess I would tell myself not to be shy about sharing my ideas. Everyone here is very open and receptive.

3. What’s the one website you can’t go a day without?
I always check PBS NewsHour’s blog, the Rundown, first thing in the morning when I get to work. I also love the Daily Beast’s “Cheat Sheet” for a quick overview of the day’s top stories. Outside of news, I spend a fair amount of time on Runner's World.

4. What is your favorite mobile app?
A friend of mine just turned me on to the app Bandsintown. It lets you browse concert listings by city or by artist, and sends notifications of upcoming shows. You can even sync it with iTunes or Pandora, and receive notifications of shows based on your musical tastes. I love it, but I also hate it because I am spending a lot more on concert tickets.

5. In your opinion, what are the upcoming digital trends?
One big shift I see coming up is a move away from computers as people increasingly opt to access the Internet through smartphones and tablets.

6. What is your favorite social media platform and why?
I think Twitter is ideal for reporting news because the character limit forces you to be clean and concise, and cut right to the point of the story.

7. Describe the Internet in a word.

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