You email back and forth with PBS Digital people on a weekly basis, but know little about them beyond their pithy email signatures. Thus, we bring you Behind the Screens, a series to help you put faces to email addresses.
Anaïs Cayo joined PBS in July of 2011 as New Media Content Editor and is now the Web Production Manager for PBS Digital. When she's not busy building sites at PBS, she manages her own beauty blog, Matte + Crimson. We sat down with Anais to learn more about her daily life in and out of the office.
Describe your role on the PBS Digital team.
I produce the websites for programs such as Call the Midwife, Last Tango in Halifax and the upcoming Coming Back with Wes Moore. I love that I get to work closely with different departments across PBS. I also curate the This Day in History Tumblr and edit the This Week in History newsletter. I’m also the station partner liaison for the 2014 Online Film Festival.
What’s the hardest lesson you’ve learned while working in public media?
That we have smaller budgets — but you learn to get creative, which makes success more rewarding.
Based on what you know now, if you could go back to your first day at PBS and give yourself one piece of advice, what would it be?
Get to know people in other departments early on. Nothing beats a face-to-face connection.
What’s the one website you can’t live without and why?
A recent one I’m liking is bloglovin.com, a blog reader that’s uncluttered and fun to use.
What’s one newsletter you think everyone should subscribe to?
This Week in History!
What is your favorite mobile app and why?
Instagram. It’s Twitter for visual learners like me. Plus, I love photography.
Describe your perfect weekend.
Exercise and brunch with friends, hanging out with my baby nephews Max and Gabriel, blogging, and catching up on good TV!
What do you think are the upcoming trends in the digital world?
Wearable devices, 3-D printing, Ultra HD 4K, “Internet of Things”
Describe the Internet in a word.