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The Art of Analytics: 2014 Web Trends


By Kate Alany, PBS Digital Analytics

As 2013 comes to a close, I thought it would be fitting to get a sneak peek into what 2014 may hold for digital. eMarketer recently held its webinar on “Key Digital Trends for 2014” where they discussed things like how mobile is impacting the multiscreen landscape, where social and video fit into the consumer experience and how always-connected consumers are changing the world of marketing.

The Four Key Trends:
1. Mobile moves to the center of the multiplatform landscape

2. New demands accelerate marketing to the point of instant interactions

3. “Always-on commerce” turns shopping inside out

4. Always on means always social

The full report dives into each of these trends using industry data and insight, and is definitely worth a look! For access to the presentation or to watch a recording of the webinar, click here!

Wishing you and your families a very happy holiday season, from the PBS Digital Analytics team!