To Pin or Not To Pin: A Checklist

By: Jen Carter, Sr. Associate, PBS Digital

'Tis the season for pinning decorating tips and tricks, gift wishlists and vacation ideas...oh, and of course public media content. In the premiere post of this series, A Pinterest Pocketguide: The Basics, we discussed the foundation of Pinterest. In this second installment, we are going to cover Pinterest's potential relevancy to PBS member stations.

Keep Calm & Pin On Courtesy of MKH Marketing
Social media has become a necessity for all      media professionals and businesses. If you aren’t posting, tweeting, pinning, liking, mentioning (…ok you get the point…), you risk becoming irrelevant to not only those confounding millennials, but also to anyone who uses these platforms.

But with the endless barrage of new apps, devices, and social media platforms cropping up all the time, it can feel like you’re chasing dragons. That said, it’s important to remember the cardinal rule of social media for business: be where the people are.

Appending that rule slightly, we should add that while you need to be where you can reach your audience, picking platforms that fit with your digital model and strategy is critical to your overall success.

It is essential that you first evaluate and understand your goals and then you can start adding and folding in new platforms on. Ask yourself whether this new platform gets you to your top goals—whatever they may be.

In summary, take the following into consideration before creating a Pinterest account:

  • What audience are you trying to reach? Are they on Pinterest? 
  • Does Pinterest fall in line with my Digital Media Model? 
    • Need help creating a DMM? Take a look at our DMM guide. 
  • What are my three goals for using Pinterest? 
    • Examples include: Driving traffic to your site, expanding reach, and establishing yourself as an authority on a certain topic.