Search

Introducing: Danielle Steinberg


It's no question PBS Digital Studios produces some of the greatest content in the digital world, but not many people know about the small, but mighty team behind themoniker. A few weeks ago, we introduced you to Scott Willey, Associate Manager of Digital Video Entrepreneurship in Digital Studios, and this week features Danielle Steinberg, the social media maven for PBS Digital Studios.

Describe your role on the PBS Digital Studios team.
PBS Digital Studios is a small team, so we all have a few responsibilities. Right now, I help develop new content, manage accounts for producers creating content, and control all our social media platforms.

In your opinion, how will the digital world change over the next few years?
I think the digital world will continue to place emphasis on online content—whether it’s computers, tablets, cell phones, over-the-top devices, or new inventions that are still in development or production. That’s part of the reason I think the work we do for Digital Studios is so important. I don’t know that it will ever fully replace TV/broadcast, but the digital world is no longer just a supplementary service to broadcast. Digital content (and the devices on which it’s viewed) has already proven to be an increasingly strong competitor to broadcast, and its prominence will certainly continue to grow.


How would you explain Digital Studios in a few sentences to a 10-year-old?
Digital Studios is the same PBS you love and your parents admire, but for a different audience. We provide smart, compelling and culturally relevant (I would NOT use that with a 10-year old!) content to a demographic that is either losing interest in, or not consistently watching, PBS broadcast. This demographic is spending their time primarily online, so that’s where we chose to put our content.

What’s the one website you can’t live without?
It changes regularly. Right now, probably Buzzfeed.

What book do you think every person needs to read and why?
Alice in Wonderland. It ties together so many genres, uses playful language, and is a fun read.

One of your favorite PBSDS episodes?
That is a really hard question! I love so many of our shows! I always enjoy watching episodes of Blank on Blank, though:



This one in particular resonates with me because I tend to over-think everything and try to make it perfect. I love the insider’s look at what these influential people are thinking about.

Favorite mobile app?
This also changes regularly. Right now, Songza. It’s a music app that curates playlists based on the time of day, your mood, and/or your current activities.

If you could have a Google Hangout with any person, who would it be?
My nephew – always :)

Describe the internet in one word.
Unpredictable.