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Digital Digest: The Hyperconnectivity Dilemma

By Brionne Griffin, PBS Digital Marketing Associate

If your idea of a fun evening isn't lounging on your couch with the latest crisp research reports, then you're really missing out. Or maybe I am. Either way, here's a few quick summaries of recent research reports and surveys you may have missed and will definitely find fascinating.


According to a research report from comScore, the use of mobile phones and tablets doubled from 2011 to 2012. Accounting for a combined 13.3 percent of total internet page views in August 2012, mobile phones saw 9 percent of page views, while tablets saw 4.3 percent of total page views in the study. But who's still dominating the realm? You guessed it; desktop computers accounted for a whopping 86.7 percent of all page views..


In a survey conducted by the Pew Research Center on the future of the internet, researchers peered into a crystal ball and found mixed results. By querying more than one thousand technology experts, they procured the following predictions: young people growing up hyperconnected to the mobile web and each other, who rely on the web as their "external brain," will become flexible adults who are great at multitasking. Yet such hyperconnectivity will also create an insatiable desire in today's young for instant gratification and cause them to be shallow consumers of information. For the full list of predictions, check out the main findings section of the report.


With the pace at which we live today, it's almost impossible to remember a day before Facebook, Twitter, or even the prehistoric MySpace. Now, a few decades after their inception, these social networks have grown into a global phenomenon, permeating almost every part of our daily routines. Yet how many of us feel we've truly mastered these topics? Enter: Nielsen's Social Media Report, a comprehensive guide to all things social media, including current trends and future predictions.