Best of DEG: VT802

By Scott Willey, Associate Manager of Digital Video Entrepreneurship in Digital Studios

In their first episode, Vermont Public Television’s new series, VT802, profiles a local juice business. What makes this video so compelling is the character of the owner. While this video is ostensibly about a business, it is actually about the person behind the business. An effective online video should be able to introduce a character in less than five minutes.