PBS iPhone App Updates with Even More Local Content

by Brionne Griffin, PBS Digital

In an effort to streamline viewers’ video experience across all devices and surface more content from stations, the PBS Digital team launched the new hybrid iPhone app Monday. This replaces the earlier version of the PBS iPhone app. 

The PBS app, available for download in the App store, gives users access to an enormous amount of archived COVE videos previously unavailable in the original PBS iPhone app. With new videos added each day, users can watch endless hours of local and national shows.

By wrapping the COVE video experience in an iOS app, users will now enjoy an enhanced viewing experience that is standardized across all COVE web and mobile platforms.

In addition, there are a number of improvements for stations:

  • More prominence for local content. Localized users will see local content on the app's home screen, instead of navigating to a separate area for such content.
  • Stations no longer need to submit separate requests for mobile publishing to the PBS app.  Any content entered into COVE will automatically surface in the new app.
  • Stations now have access video metrics for local content in the PBS iPhone app through their own Google Analytics accounts. Just look for the Event Category "Video - iOS App."
  • The app allows users to log in via their preferred social network, whether it’s Twitter, Facebook, or Google+.

The app is currently only available for iPhone users, but PBS Digital plans to roll out a similar update to the PBS app for iPad later this summer, and plans for an Android version are in the near future.

Let us know what you think about this update in comments below!

For more about the experience, check out the slideshow below, or better yet, download the new and improved PBS app!

Created with flickr slideshow.