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PBS Social Media Spotlight: Welcome Guide


Hi there, Stations!

It's the PBS Social Media Team here, and we are happy to announce a new series - The PBS Social Media Spotlight!

Once a month we will be doing a SPI Blog takeover focusing on the latest and greatest from the social media world. To kick things off, we have created a public Google folder that will be the home for any information or forms you might need. Below is our Welcome Guide to this folder which gives you more information. Check it out and stay tuned for the series!
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PBS Station Social Media Welcome Guide

The PBS Social Media Team (contact info below) is dedicated to supporting local stations' efforts on social media and we hope this guide will provide an overview of the different resources available to you.


Please bookmark the PBS Station Social Media Resources folder for future reference.


Inside the folder, you will find these forms:


This Welcome Guide

Facebook Post Request Form
At any time, you may request a geo-targeted post be made on the PBS Facebook page.   More details about what they are and how you can ask for them are in this form.

PBS/Shows/Stations Social Media Universe
This spreadsheet lists all PBS accounts, producer/show accounts, and station accounts, plus information about how many followers and fans each one has. This is updated quarterly.

Social Media By Stations
This spreadsheet lists all of the different accounts that local stations manage.

A number of other social media resources are available to you, including:


Food Posts for Stations
A great resource for local stations. If you'd like PBS Food to promote something from your station or program on our Facebook page or Twitter account, follow the steps in this document.

Black Culture Connection Posts for Stations
If you'd like BCC to promote something from your station or program on our Facebook page or Twitter account, follow the steps in this document.

Find & Follow Us On:


Facebook - 
PBS
PBS Kids
PBS Parents
PBS Digital Studios
PBS Food

Twitter -   @PBS
@PBSDS
@PBSkids
@PBSparents
@PBSLrnMedia
@SPI_PBS
@PBSpressroom
@PBSFood

Instagram -  
@PBSofficial
@PBSkids
@PBSFood

YouTube -  
PBS
PBS Digital Studios


Reddit -  
PBS subreddit 
PBSofficial (user account)
PBSdigitalstudios (user account)

Tumblr -      
PBStv
PBS This Day in History
PBS Arts
PBS Food
PBS Digital Studios
PBS Parents

Pinterest -  
PBSofficial
PBS Food
PBS Parents


Google+ -  PBS
LinkedIn -  Public Broadcasting Service
RebelMouse -  PBS
Storify -  PBS
GetGlue -  PBS

If You Haven’t Yet:
Ask to join the PBS & Local Stations / Social Media Marketing & Communications Facebook Group.
This group is intended to promote discussion and education about social media marketing/communications/advertising for those who work in public television, both at the local and national level. To join: click on the link in this paragraph and then look for the “request to join” box toward the upper right corner of the page.

Sign up for the PBS Previews Newsletter

Subscribe to the SPI Blog for helpful tips, advice and product news, as it happens.
Once a month, the PBS Social Media team will do a blog takeover for a “Social Media Spotlight” that will address topical social media issues and updates, while also sharing tips and tricks with a specific channel focus.

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If you have any questions, concerns or ideas, please feel free to contact Kevin Dando (@kdando) or Natalie Benson (@NatalieNBenson) by emailing pbsi_stationservices@pbs.org with the subject "Social Media".