Black History Month may be over, but we're just getting started!
I am very happy to share new :30 and :15 video spots that are available for stations to use and promote their content about black history & culture, both on-air and online. The PBS Black Culture Connection (or "BCC") spots feature noted talent including Gwen Ifill and Stanley Nelson, as well as new PBS producers like Bonnie Boswell of The Powerbroker and Angela Tucker of the web series, Black Folk Don't. This video was produced as part of our collective efforts to continue the celebration of black history beyond the month of February and throughout the year. A modest paid media campaign to promote the spot began on March 1. We will add to this effort through our social media channels throughout the year. We hope you'll join the effort!
A co-branded version of the spot is available for stations to use and brand with their own call letters and website address. Our thanks to DPTV for serving as our sample co-brand spot!
We encourage everyone to use the spots to point users to black history and cultural content that is available from your station and as a way to connect users to the content that is available across PBS via pbs.org/bcc. All details about how to access these videos are currently available in PBS CONNECT via System-Wide Announcements.
Also available are the online and print resources made available to stations last month, including:
• Black History Quizzes
• BCC Partner Badges
• Connect360! Challenge Resources
If you have any questions or are interested in the above resources, pls reach out to Nicole Eley-Carr via email@example.com.