by Marla Krueger, PBS Digital
|UT Mariachi at iMA|
How did this theme develop during the two-day conference? Here are a few of the highlights.
To start, a few buzzwords at iMA 2013 included mobile, responsive design, online video, social TV, young professionals, brisket, queso, analytics, and multiple screens.
The conference kicked off with Kristin Calhoun, a PBS alumna, who introduced the Public Media Platform (PMP), a collaborative, 4-year initiative that aims to revolutionize public media distribution. Partners for this initiative include NPR, PBS, PRI, American Public Media, and the Public Radio Exchange. Be on the lookout for more PMP information soon.
Other PBS infused sessions included:
|Non-Broadcast Video Panel|
The Evolution of a Mobile Strategy (Audio) This session brought together Max Duke (PBS), Colleen Wilson (KQED), Ed Reggi (Nine Network), Tiffany Campbell (WBUR), and Dan Greenberg (WNET) to discuss from how their mobile strategies have evolved, adapted and survived since they last presented two years ago.
Defining Success and Strategic Investment in new Social Media Channels (Audio) Where should Public Media spend its limited resources when it comes to Social Media? Panelists included Kate Myers (NPR), Libby Peterek (KLRU), and Ian Hill (KQED), who all provided great success stories and best practices for social media.
There Is No Easy Button (Audio) Melanie Phung and Dan Haggerty (PBS Digital) walked us through a case study with Brent Slane (Ozarks Public Television) that presented tools and tactics to help improve your web presence and community reach with limited resources.
|PBS Digital Booth at iMA|
OpenBento Build-a-thon (Audio) This session was a discussion and build-out of Bento, PBS Digital’s latest product that helps stations build out new web sites and augments existing sites. Led by KLRU’s Jesse Overright and PBS Digital’s Max Duke, stations provided input to help guide Bento development.
Later on the main stage, Digital Revenue Generation: Success Stories and Realities Outside of Public Media (Audio) speakers David Brancaccio (Marketplace), Paul Smurl (NYT), Evan Smith (Texas Tribune) and David Gehring (Google) shared their success stories in paywalls, digital membership models, events, new forms of sponsorship, and other forms of revenue.
By the end of the conference, it was clear that the integration of radio and television thought-leaders lead to great discussions on how we can serve our community. Please keep the discussion going.
To listen to all the sessions from IMA 2013, visit the SoundCloud site, https://soundcloud.com/integratedmedia/sets/ima-2013
See the #iMA2013 Conference story unfold on Storify:
IMA 2013 Day 2 Opening Session
To add your own take-aways from IMA 2013, please feel to leave a comment below. We would love to hear from you.
Updated March 26, 2013