Getting to Know...Amanda Fyler

1. What do you do at PBS Digital? 

I am the Spring 2013 Business Development intern in Station Products & Innovation. My main goal is to help the team increase PBS Member Station adoption rates of PBS’ products—specifically Bento. I also look forward to contributing to the Station Products & Innovation blog and @PBSInterns twitter feed, and potentially learning more about the analytics behind PBS’ success.

2. How did you get involved with Public Media? 

I’ve never worked in pubic media prior to coming to PBS, but I did grow up in an academic household in which public media like NPR and PBS were paramount. So I guess you can say I was raised on public media. I’m currently earning an MBA at Georgetown, which I’ll finish up in May, where I’m focusing on marketing, media, and the analytics that drive them, so I’m very excited to have a chance to experience Public Media from the inside at PBS.

3. How will the interactive landscape change over the next few years? 

I think that interactive learning will continue and platforms like Leap Frog will continue to grow in popularity. I think that eLearning will replace more traditional forms of learning, and parents and schools will continue to look to these forms of learning more and more to teach their children. I still think the best type of learning, educationally and developmentally, is in person-to-person interaction so I really hope that eLearning never replaces the demand for more traditional classroom learning.

4. If the Internet didn't exist, what job would you have? 

Well, life as a student would definitely be much harder! As would the jobs and internships I’ve held. I used to work in fund accounting operations at State Street and my boss used to talk about how when he first started all the accounting and client reporting was done by hand. I can’t even imagine sending out client reports by mail. At the very least, it certainly would have killed a lot more trees! And without the Internet, there certainly would be no easy and relatively inexpensive way to grow brand recognition, especially for new businesses with very little capital. So that would have made my life much harder in my marketing and communications internships.

5. What is your favorite gadget and why?

I would have to say the iPhone (and I say this only having the iPhone 4). The ability to have everything in the palm of your hand (no pun intended) is pretty amazing. One could argue that it makes the world too connected, but in this day and age, I think that’s necessary. Steve Jobs is a genius. Enough said.

6. If you could have dinner with any three people from history, who would they be and why? 

Richard Nixon. Up until Watergate, he was actually a pretty good president. I would love to know what was going through his head when he decided Watergate was a good idea!

John F. Kennedy. I want to personally thank him for saving this country from nuclear war and see if maybe he has any ideas on the North Korea situation. I also think the Cuban Missile Crisis is one of the best-handled presidential crises in history and I’d love to hear his thought process throughout.

To keep with the presidential theme, I’d say Bill Clinton as my 3rd. Another great president ruined by a stupid decision. Last time I saw him, I was just a kid in a crowd in Martha’s Vineyard awed by his charisma. I’d love to meet him again now when I actually know more about politics and would appreciate his thoughts on current issues.