By Anaïs Cayo, PBS Digital
We are excited to announce that the PBS Online Film Festival (#PBSolff) is returning for a second year, beginning Monday, March 4 through Friday, March 22. Twenty-five short films will be showcased on all PBS digital platforms and PBS’s YouTube channel. Fans will be encouraged to vote for a People's Choice Winner, to be announced April 2.
New this year is the welcome addition of films brought to you by PBS Member Stations from across the system. Much like the Digital Entrepreneurs Group’s work with original video on YouTube, the Online Film Festival is an opportunity for stations to introduce their content to new audiences. Stations we are partnering with include KCTS 9 (Seattle), KLRU (Austin), PBS SoCaL (Los Angeles), WGTE (Toledo), and WCVE (Richmond, Virginia). These films and their filmmakers provide diversity and unique perspectives, driving home our tagline, “Watch Us Surprise You.”
Other partners include Independent Television Service (ITVS), POV, Center for Asian American Media (CAAM), Latino Public Broadcasting (LPB), Vision Maker Media, National Black Programming Consortium (NPBC), and Pacific Islanders in Communications (PIC).
Hosts this year will be the National Film Society, reprising their roles from the 2012 festival. The duo will be producing 5 short videos for PBS.org and YouTube to accompany the festival films.
How to Promote the Festival
The Film Festival team has gathered a package of assets together to promote the festival on local stations’ websites and social media platforms. All promotional content is located on the Stations FTP.
Contact Anaïs Cayo (firstname.lastname@example.org) for further details.
1) Download Promotional Assets from FTP
- Sizzle reel partner player embed code
- Banner ads
- Promotional calendar with key dates
- Suggested Facebook posts and Tweets
2) Follow Promotional Calendar
3) Follow and Use Twitter hashtag #PBSolff
Film Festival Website: http://www.pbs.org/filmfestival/
People’s Choice Winner Voting Page: http://www.pbs.org/filmfestival/vote/
PBS YouTube Channel: http://www.youtube.com/user/pbs