Tuesday, January 31, 2012

FYI Corner: Preparing for Disaster - Fires, Hackers, Oh My!

Google the phrase “disaster preparedness” and you get quite a lot of results that, frankly, no one should ever be faced with. But the reality is that at least once in our lives we’ll be faced with channeling our inner scout and “be prepared” attitude. Be it fire, or flood, hacked web server, or an impending zombie attack (ok, look at Amy’s bio– we had to add that in) it is important to ensure that your station and its employees are prepared for any disaster.

Who better to share some words of wisdom than those who have been through tough situations and can relate to the unique needs a local public media station faces when it finds itself at the mercy of a disaster. Too many of you out there in #localpbs have been faced with disasters that have affected your station in ways that, prepared or not, you never wanted to face.

In November 2011, PBS Hawaii survived a fire in one of their studios after a light exploded during set up for a shoot a few days later. The station went off air immediately, buildings surrounding the station were evacuated and streets were shut down.

Traffic may have been bad but it was the uncertainty both for the safety of the station employees and their temporary inability serve the community that was of the most concern. Thankfully no one was injured in the fire and there were even station employees who were attempting to contain it until fire officials arrived on the scene.

Thanks to social media outlets like Twitter and mobile devices, residents near and employees of PBS Hawaii were able to quickly notify each other of the danger as it took place.

Now, months after the fire, PBS Hawaii is still recovering. The total cost of the damages was estimated to be in the ballpark of $250,000. One month ago, PBS Hawaii gave a look into how the restoration was going at the station. Here is a look at the video, featuring the station’s VP of Communication, Robert Wong Murray.


Due to these costs, PBS Hawaii began fundraising to assist with the construction of a new building. It was recently reported that the station has risen over $275,000 in grants from local foundations. PBS Hawaii’s new station is expected to open in 2014.


Since the fire at PBS Hawaii, other stations have taken precautions to inform their employees about disaster preparedness. Even the mentioning the word hacking is enough to send people into a tailspin of anxiety. Hacking does occur though and when it happens at a public media station is sends shockwaves through the system. Managers at WyomingPBS had to face this crisis recently but were able to band together to resolve the issue. Moreover some of their station staff is sharing their experience to inform the system about crisis communications, cyber-attacks, best practices and advice for when a crisis does occur.

Thomas Fischer a Web Developer/Graphic Designer at WyomingPBS presented at the 2011 NETA Conference in Kansas City, MO. During his informational session, Pushing the Crisis Button: Making the Best of a Bed Situation, Fischer discussed his firsthand experience dealing a hacking crisis and how best to protect your station. Should you find yourself the victim of a hacking Fischer gave some suggestions based on how the hacking was handled at his station.

Monday, January 30, 2012

The SPI Files: David Dickinson, WPT

by Amy Baroch, Station Products & Innovation

Last week we launched our series of SPI Files posts featuring the newest members of our Station Advisory Council (SAC) with Public Television Major Market Group's Dennis Haarsager. This week we head to the mid-west for a visit with Wisconsin Public Television's David Dickinson.

Who are you and what do you do?
David Dickinson, Online Manager at WPT.

How long have you been with Wisconsin Public Television?
It will be 2 years in February. Woo!

Congratulations! Before WPT, what did you do?
I've spent most of my career in the private sector, working for online teams at ad agencies. It's a fun job if you like to learn, because you really need to dig deep into the business of each of your clients. I know more about battery manufacturing/mountain bike geometry/rat poison/office furniture planning/historical dolls than I ever thought possible.

If you didn't work in public media, what would you be doing?
Puttering around the house. Yelling at the neighbor kids to get off the lawn. I'm an 80-year-old man trapped in a 38-year-old man's body.

You have been an integral player representing WPT in the Mobile Working Group. What has that experience been like?
It's been incredibly helpful to meet and learn from the very deep pool of talent in the system. There are so many fantastic people at stations and PBS, I feel fortunate to be part of it.

The Sewing with Nancy mobile app has been incredibly popular. What is the secret to that success?
It's a testament to Nancy. She's an incredibly savvy entrepreneur, whose talent is only matched by her extraordinarily likable and friendly personality. She's a joy to work with, and I think that comes through on the show and explains her devoted fan base.

What is the next big thing for WPT?
This year we're going to blow up our homepage and site navigation.

What do you see as the future for public media and how does Wisconsin Public Television fit into that vision?
There will always be an audience for great content. Our biggest challenge is adapting to the new ways people are now choosing to consume that content, and finding new paths to interact with an audience that has known television as a linear, passive experience.

And now for a few quickfire questions:
iPhone or Android? iPhone
Dogs or cats? I have dogs. They start at about 40 lbs.
Elmo or Grover? Grover
I am currently listening to… Radiohead - thanks Libby!
I am currently reading… Cowboys Full: The Story of Poker by James McManus.

For more on David, check out our previous feature Mobile Web Stories.

Friday, January 27, 2012

The Weekly Debrief - Jan. 27, 2012


By Joy Loving, Station Products & Innovation  

Welcome to the Weekly PBS Interactive Station Products & Innovation Debrief, which is designed to give PBS stations a rundown of product updates and opportunities announced this week on our blog.

This week, the Prosper team introduced a “Localize Your PBS Experience” lightbox to PBS.org visitors. This experiment will allow viewers the ability to localize to their favorite PBS stations if they have not already chosen one. 

Also this week, the SPI Files introduces you to new members of our Station Advisory Council (SAC). This week, meet Dennis Haarsager, the President and Executive Director of Public Television Major Market Group. In this interview, Haarsager talks about his past professional experience and what the future holds for PTMMG. 

In the week's Station Spotlight, the SPI team’s Kelsey Savage gave us a look into WTTW’s Chicago Loop Tour. Learn more about Kelsey’s station experience, and how WTTW utilized Google Maps and HTML 5 in the creation of their interactive tour by following the link below.

PBS KIDS has been rolling out the 2011 PBS KIDS GO! Grant web products. Over the next few months, we will introduce you to the winning station’s project leaders and their customizable products for your station. This week, learn more about Susan Barbeau from KBTC and the PBS KIDS GO! Fun Finder.

Station Bento is Coming! Get your questions answered and download valuable Bento resources including webinar archives, FAQs, and other documentation here.
 
This week is your last chance to win Downton Abbey season 2 DVDs. We have already had a great response, but if you have replied to the Station Bento survey, please take a few moments to send in your valuable feedback: https://www.surveymonkey.com/s/stationbento

We will randomly select five winners to receive PBS Station Interactive prizes packages, which include Downton Abbey season 2 DVDs. The survey is open through January 31.

As always, the SPI team appreciates all of your valuable comments and participation on our site this week and every week.

PBS KIDS GO! Web Development Grant Winner– KBTC, Fun Finder

By Joy Loving, Station Products and Innovation


In the fall of 2011, seven stations were awarded the annual PBS KIDS GO! Grant. Each of these stations created modules for children that could be adapted by other PBS stations and filled a gap in content that is not currently represented by PBS. In this SPI blog series, we will introduce you to this year’s winners and their customizable products available to stations.  

This week, we introduce you to Susan Barbeau, Community Engagement Associate at grant winning station KBTC in Tacoma, Washington. Susan was part of the KBTC team that created the PBS KIDS GO! Fun Finder.  The Fun Finder is a kid-friendly tool that allows kids to find and schedule fun events in their community.  Susan was happy to share about her experience in the competition.

What was the motivation behind the PBS KIDS GO! Fun Finder?  
While online calendars are a popular tool for adults, when we surveyed the competitive landscape we couldn’t find any applications specifically designed for kids. The motivation behind the project was to create an innovative PBS product that could be used as an educational tool. 


What do you hope to accomplish with the Fun Finder or what impact do you hope your module will have on the PBS KIDS audience? 

The main goal of the PBS KIDS GO! Fun Finder was to create a calendar application, designed for kids age 6 – 10, which would allow them to keep track of their events and introduce them to events happening in their local community. The educational goal of the project was to develop an engaging interactive tool to help kids master the concept of time and time management. We also aimed to provide local PBS stations with a web based tool that encourages partnerships with local organizations dedicated to enriching the lives of children.
 

You were able to work with past GO! grant recipients including mentor station KSPS in Spokane, Washington, during this process. What was that like? 
Working with other PBS stations on the mentee portion of the project was very rewarding. We were able to collaboratively create a single application, which will benefit the system as a whole. The process allowed us to get to know other stations across the country and build a product that better fit the needs of stations.
 

This competition required you to come up with a module that could be adapted by various PBS stations. How can stations customize this module for their site?  
Stations have the ability to create their own customizable version of the PBS KIDS GO! Fun Finder with a unique URL (e.g. pbsfunfinder.com/KBTC). To set up their site, stations simply visit pbsfunfinder.com/admin and follow the instructions. The registration process allows stations to upload their station logo and link to their station website. Once registered, stations are given access to a local events manager where they are able to input local events happening in their community. The events input into the admin will pop up on a user’s calendar 14 days prior to the event. 
 

What was the most enjoyable part of creating your module? What was the most challenging part? 
The most enjoyable part of the project was BETA testing the application with kids and parents. Their feedback was invaluable when it came to implementing the final product. It was also a great way to get kids and families engaged with the stations.
 

Do you have any advice for stations working to improve their online PBS KIDS presence?  
Our station has been successful with integrating our online KIDS presence into our strategic plan for Community Engagement. We view online tools as an extension of engagement activities and [these tools] make the kids web portal as local as possible. Our advice would be for stations to make similar connections to their education and outreach departments.


If you have any questions or comments for Susan or the KBTC team, please feel free to comment below.  

Thursday, January 26, 2012

Station Spotlight: WTTW's Chicago Loop Interactive Tour


by Kelsey Savage, Station Products & Innovation


During my summer internship at WTTW’s Chicago Tonight, I was assigned to help produce a segment on the city’s wide array of rooftop gardens. During our two days of filming, I rode around Chicago in the station’s unmarked mini-van with Geoffrey Baer and other fellow WTTW staff, the cameraman who also doubled as our driver for the shoot.

As we drove, Geoffrey rattled off facts about Chicago’s rich cultural history, impressive architecture and the tumultuous local politics scene. In those two days alone, I learned more about the 'Windy City' than I knew about my own hometown (which is saying a lot since I grew up in Lexington, Massachusetts—the birthplace of the American Revolution). Now, thanks to WTTW’s Online Team, all Chicagoans can replicate that experience through a neat, interactive map and audio tour that allows them to explore the downtown Loop with Geoffrey Baer (sans mini-van).

John Ritterbush, a Web Developer at WTTW, explained that the team was planning on developing an audio tour as a companion to Baer’s new documentary, but “as we started brainstorming we realized this was an opportunity to incorporate some modern web design/development techniques.” Specifically, they believed an interactive tour would give viewers “a chance to encounter the architecture and Chicago scenes face-to-face.” Ritterbush continued by stating that the tour is “a real 3-D experience without the expensive 3-D glasses. Plus letting the viewers tour the city in person adds the extra bonus of the smells of the city that you just can't capture in on TV (unless you have access to the wonder of Smell-O-Vision).”

Additionally, the team also wanted to “challenge the notion that the user has to have an “app” for everything they do on their mobile device.” Ritterbush noted that, "like many member stations, we simply don't have the resources to create iPhone and Android apps for all the shows we produce, so being able to create something that could serve many devices without having to learn an entirely new language was a huge help for us."

Instead, by using Google Maps and HTML5 as their foundation, they created a site that would adapt to the viewer’s devise, whether it was a tablet or any variety of smartphone, and be accessible through their mobile browser. They also worked with jPlayer to create a site that would function on devices that lacked Flash. “Ultimately this interactive map is a great example of a way to find solutions to get around any limitations you or your organization may have,” Ritterbush said.

Given that this was a new venture for the WTTW team, they were careful to make sure that everything ran as smooth as possible. Ritterbush’s advice to anyone trying to undertake a similar project is, "...get your hands on as many mobile devices as you can (bug your friends with iPads, Kindle Fires, and Motorola Droids if you have to and try to break your own interactive content first. We managed to get quite a bit of testing in, but you can always do more."

WTTW also set up a contingency plan in case viewers were having trouble viewing the map. For example, the website gives visitors the chance to download the audio tour or print out a PDF map.

Now that the WTTW web team has completed this project, they will be looking for more ways to produce interactive content for other popular local shows, like Check, Please and Jay’s Chicago. We can’t wait to see the final product of their next innovative and educational project.

Monday, January 23, 2012

Prosper Experiment: Lightbox Encouraging Visitors to Localize to Their Favorite Station

By Kristin Calhoun, Station Products & Innovation 

One of the key goals of the Prosper initiative is to experiment with different ways we can encourage PBS.org visitors to localize to their favorite PBS station.

Starting this week, we will be presenting this “Localize Your PBS Experience” lightbox to PBS.org visitors:

This overlay will run for a limited time on PBS.org and only appears to users once, unless cookies are reset .

This lightbox will be replacing the one that is currently on PBS.org encouraging visitors to subscribe to a “Best of PBS” newsletter by entering their email address. 

We’ll also be experimenting with the “Best of PBS” newsletter lightbox over the national COVE video portal at video.pbs.org.  Here’s what that will look like:


This lightbox overlay will not appear on any station COVE video portals.

These efforts are experimental and designed to drive prospecting leads to PBS stations and lead us collectively through decisions about how PBS.org can best be leveraged to the benefit of stations. As we move forward, we’ll be sharing data about each of these attempts and will work together with stations to determine which experiments are of most value to stations.

Stay tuned.  Next up for Prosper will be a summary of Prosper experiments to date (since soft launching in July, 2011) and the distribution of monies thus far collected to PBS stations.

The SPI Files: Dennis Haarsager, Public Television Major Market Group

This week we are beginning a series of SPI Files posts featuring the newest members of our Station Advisory Council (SAC). Over the next few Monday's, we'll be introducing you to some of the most collaborative minds in public media. Today we are launching the series with Dennis Haarsager, President and Executive Director of the Public Television Major Market Group (PTMMG).

How long have you been with the PTMMG?

Since February 2011

Before the PTMMG, what did you do?

I was SVP System Resources & Technology at NPR for 2 years; Interim CEO at NPR for 1 year; General Manager, Washington State University's public radio and television stations for 29 years.

If you didn't work in public media, what would you be doing?

Retired and doing a little consulting

Explain the PTMMG in Twitter-style, 140 characters or less.

Public TV leadership group and affinity group for full-service PBS stations in larger markets.

The Public Television Major Market Group has a mission to build cross-market partnerships with stations. Can you tell us a little more about this?

An effort to build scale and collaboration among stations in building engaged relationships with non-profits in their communities to address community needs.

What is the next big thing for the PTMMG?
Completion of "Community's Agenda" (above) start-up phase and enabling it to grow beyond three initial projects.

What do you see as the future for public media and how does the PTMMG fit into that vision?

Speaking for myself, I believe we're entering a period of both opportunity and challenge, both financially and with changes in how people are using media, our response to which will determine the survival of local stations in many communities. If we can build collaborative relationships with our peers to gain scale and reduce costs; move from being the nonprofit arm of the media sector to being the media arm of the nonprofit sector; reboot our local efforts in a direction of wider but smaller production and "distributed distribution;" and ensure strong national programming, web and mobile services -- and do all that quickly enough -- we will have a bright future. The PTMMG has been supporting my work in analysis and model-building in this regard.

And – just for fun – a few quick-fire questions:

iPhone or Android? iPhone + BlackBerry
Dogs or cats? I'm a dog lover, but inherited two elderly cats when I married in 2010
Blog platform of choice? TypePad
Elmo or Grover? Elmo
I am currently listening to… WAMU
I am currently reading… Arguably: Essays by Christopher Hitchens
I’m currently watching (TV, film, etc)… Downton Abbey
Most overused phrase: "We tried that."


Friday, January 20, 2012

The Weekly SPI Debrief - January 20, 2012


By Joy Loving, Station Products & Innovation  

Welcome to the Weekly PBS Interactive Station Products & Innovation Debrief, which is designed to give PBS stations a rundown of product updates and opportunities announced this week on our blog.


This week we held Station Bento webinars, tailored for different professionals at your station. If you missed the introduction to Station Bento, the archives are available for you to view. Follow the links below. The log-in information you used previously to attend these webinars is still acceptable.  



* Due to technical difficulties, archives for the Station Bento for Web and IT Professionals held on Tuesday, January 17th, 2012 is unavailable. Email pbsi_stationservices@pbs.org with any questions.   

Don't forget to complete the Station Bento Survey. Station Bento is a product created by stations for stations. To assist us with further Station Bento developments, please take a few moments to participate in a brief survey: https://www.surveymonkey.com/s/stationbento. The survey is open through January 31, so be sure to submit your answers right away! We will randomly select five winners to receive PBS Station Interactive prizes packages, which include Downton Abbey season 2 DVDs.

This is the last week to share your content highlighting Black History Month. If you have something you would like to share, please contact pbsi_stationservices@pbs.org by January 20th. 

Are you curious about using Google + Hangout? Google’s new video chat phenomenon is gaining new users daily. Recently PBS decided to tryout this innovative feature of Google +. Follow the link below to read more about what we discovered about Google + Hangout.  



As always, the SPI team appreciates all of your valuable comments and participation on our site this week and every week.

Thursday, January 19, 2012

Hangout with Google+

by Joy Loving, Station Products & Innovation

You’ve seen the commercials - people and their circles of friends and family members, connecting over video via Google+. Google’s latest social networking effort, slated to be Facebook’s largest competitor, is growing quite a large following.

In July 2011, we introduced you to Google+. Since then, there have been several reports that Google+ has an estimated 10 million users to date. Unlike Facebook, the number one attraction to Google+ is the privacy settings, which allow users greater control over who sees what they are sharing online.

Another advantage of using Google+ is Hangout, video-chatting that allows users to use other sharing features during their chats. If you have G-mail, you’ll probably notice the similarities between G-chat and Hangout, such as the ability to instant message while corresponding over video. There is also a “Skype” element to Hangout, as it allows users to share YouTube videos while chatting. Hangout also capitalizes on Google Docs by enabling users to collaborate on documents simultaneously.

Google+ recently experimented with a broadcast version of Hangout. Called the On-Air Hangout, this version of the video-chat tool allows viewers to see specific broadcasts at any time, nationally and internationally. Just recently, PBS NewsHour experimented with this feature, which allowed Google+ members to view their production without having to actually join the Hangout.

These innovations have us curious as to whether Google+ Hangout would be an effective tool for meetings, perhaps taking the place of traditional webinars or virtual meetings that use sites such as GoToMeeting.com. Typically, a maximum of 10 users may “hangout” at a time. Just make sure your web-cam and microphone are in working order, and you’re good to go! Hangout gives station team members the ability to stay in contact with each other outside of the office when necessary, and encourages collaboration. For example, a station’s communication team could collaborate with a national producer around an upcoming promotion by using Google+ Hangout as an alternative to the traditional conference call.

Interested in learning more about Google+? There are several video tutorials available via Google itself, or YouTube. Want to Hangout with us on Google+? Look for us to experiment with the tool sometime soon. Send us your thoughts and let us know if you’re interested in the comments section below!

Friday, January 13, 2012

The Weekly SPI Debrief - January 13, 2012


By Marla Krueger, Station Products & Innovation  

Welcome to the Weekly PBS Interactive Station Products & Innovation Debrief, which is designed to give PBS stations a rundown of product updates and opportunities announced this week on our blog.


In observance of Martin Luther King Jr.’s Birthday, PBS will be closed on Monday, January 16th, 2012.  

If you are looking to start off the New Year in an engaging and educational fashion, we suggest attending some of this month’s public media webinars. We have updated the SPI blog Professional Development Calendar (PDC) located in the the right rail. Follow the link at the end of this spot for more PDC highlights. 

We will be hosting a series of webinars to help showcase and discuss discipline-specific topics relevant to Station Bento.  RSVP to the links below to reserve your seat:

Did you take the Station Bento Survey yet? Please take a moment to respond to a systemwide survey, available to help gather station feedback for further developing Station Bento: https://www.surveymonkey.com/s/stationbento. Five randomly selected responders will receive a PBS Interactive prize package including Downton Abbey season 2 DVDs. The survey is open through January 31, so answer away.

Speaking of Downtown Abbey, our Station Spotlight this week highlights WETA's remarkable success with their online Downtown Abbey personality quiz that went viral almost immediately. Follow the link below to learn more.   

The SPI team would like to highlight your station celebrating Black History Month. If you have something you'd like to share, please contact pbsi_stationservices@pbs.org by January 20th. 

Finally, the Station Products & Innovation team welcomed a new intern this week. Joy Loving will serve as SPI’s spring intern, working on several upcoming projects. Read more about her social media interests below. 


    As always, the SPI team appreciates all of your valuable comments and participation on our site this week and every week.

    Getting to Know...Joy Loving

    Joy Loving, Station Products & Innovation Intern


    1. What do you do at PBS Interactive?

    I am an intern in the Station Products and Innovation department. I will mostly be working on several writing assignments while here at PBS, such as blog posts and assisting with the Weekly Debrief.

    2. How did you get involved with Public Media?

    I have an undergraduate degree in Public Relations with a minor in Journalism, so I have had quite a bit of experience with public media. I’ve always had an interest in keeping up with media innovations in technology and so forth. I have an online column with Examiner.com and I am interested in blogging. I am looking forward to the many things I will learn while interning here at PBS, particularly learning about new advancements in public media.

    3. How will the interactive landscape change over the next few years?

    Technology will only continue to advance until the outlets we use today become unrecognizable. There are so many developments yet to come, and it will be both exciting and scary to witness them all.

    4. If the Internet didn't exist, what job would you have?

     If the internet did not exist…I would probably be working/interning for a publisher, either of newspapers or books, learning to get my work out there the old-fashioned way! I would definitely still be a writer.

    5. What is your favorite gadget and why?

    My favorite gadget was my iPhone. I decided to try out another phone, and now I am realizing just how much I relied on the applications I had on my iPhone! My second favorite gadget would be my GPS, for I don’t know how I would get around the greater DC area without it!

    6. If you could have dinner with any three people from history, who would they be and why?

    Oh, goodness…Who would I have dinner with? They would probably all be entertainers of some sort.
    A. Otis Redding.  He is my favorite musician ever! I can relate any Otis Redding song to just about any occurrence in my life.

    B. Oprah Winfrey. Who would not want to meet Oprah? I believe she would be the only celebrity that I would feel star-struck around; I admire her rags-to-riches story and the impact that she has had on our society. Not too many people can reach Oprah Winfrey status! But I would have one question for her: why didn’t you answer any of my fan mail as a little girl? I’m still waiting on that free car and vacation, Oprah.

    C.  Harper Lee.  I would love to sit and have a conversation about To Kill a Mockingbird, my favorite book and her greatest written work. I’d love to ask her about the many elements of the story as they related to her own life story.

    Thursday, January 12, 2012

    Station Spotlight: WETA capitalizes on viral Downton Abbey buzz

    by Kelsey Savage, PBS Interactive

    It’s no secret that the Season 2 premier of Downton Abbey was going to be an exciting event in PBS history. Season 1, with its six Primetime Emmy awards, had everyone abuzz with predictions about how the Crawley Estate would react to their country’s wartime circumstances. PBS was able to capture this enthusiasm by organizing a Twitter Event that produced about 25,000 comments and made it a trending topic in the US and worldwide. Of course, stations were also able to join in on the Downton Abbey frenzy. In particular, WETA produced a noteworthy personality quiz that, almost immediately, went viral.

    The Digital Media team at WETA could sense that there was a lot of social media hype for the show and was looking for a way to not only capture that online excitement, but also to promote television tune-in. As avid Downton fans themselves, they knew that viewers had particularly strong feelings about each character. For these reasons, Nick Scalera, Senior Director of Digital Media at WETA, explains “the personality quiz seemed like a natural fit” and would allow the team “to meet our goals in an interactive way that would take advantage of the strengths of our various online platforms.” Their initial aim was to “generate a moderate amount of traffic and maybe attract a few new viewers and members along the way.”

    With this in mind, the Digital Media team worked on creating content that was the “optimal mix of length, complexity and ‘replayabiltity’”. They also specifically designed the quiz to make it easily shareable. “We did a lot of testing to make sure that clicking of the Facebook "like" button on the results pages would produce a cool-looking post with a correctly-sized and optimized image and fun and inviting text,” Scalera notes. “We also made sure to embed our Twitter handle in the hopes that we would attract more followers (which has been challenge in the past for us).” The team also drew up a promotional strategy that involved a variety of online platforms, including Twitter, Facebook, the WETA home page and e-newsletter. Yet, once the quiz went “viral”, Scalera recalls that “it literally promoted itself and was linked to by major media outlets such EW.com, Time and New York Magazine, along with various pop culture blogs, personal Facebook pages and Twitter feeds, and even good old-fashioned email.

    Through Google Analytics, the WETA Digital Media team noticed that their visitor rates were soaring to about 300-500% higher than usual and a large portion of it was being referred from external sites, especially Facebook.



    Besides going “viral”, the quiz also drew in new users to WETA.org. “Where normally our site attracts about 70% returning visitors on any given day, we were suddenly seeing 70-80% new visitors” Scalera explains. The best part of the quiz is that it looks like a lot of those new visitors then took some time to explore the rest of the website. For example, Scalera said that WETA saw “substantial increases to other parts of WETA.org during the week after the quiz launched. Our FM listen live player increased 45% in pageviews over the previous week. Visits to our video player (watch.weta.org) increased by 58% and our TV page was up by 44%.”

    To Scalera, the best part of creating the viral Downton Abbey quiz was the amount of support the WETA team got from PBS and other member stations. “Really the most gratifying aspect of this whole experience for us has been how other local PBS stations have embraced the quiz and shared it with their own communities!” he said. “We hope the quiz helped spread the word about this amazing program and generate buzz for other local stations as well. We all share the same goal of attracting new audiences to public media”.

    P.S. For all of you curious about the results of the quiz, here is a breakdown of the answers. We're happy to note that only 2% of respondents had similar personalities to Lady Edith.



    Wednesday, January 11, 2012

    Monday, January 9, 2012

    News from the PDC-- January 2012


    If you are looking to start off the New Year in an engaging and educational fashion, we suggest attending some of this month’s public media webinars.

    As always, you can find the calendar on the right rail of our blog - just scroll down a little and there it is. Feel free to send us opportunities you want to share with the rest of the system or access the calendar to attend some of the posted events.

    Here is a sampling of webinars for the upcoming weeks:

    12 Ways to Get a Handle of Your Social Media in 2012

    Tuesday, January 10th @ 1pm EST (TODAY!)

    This year social media continued to be a hot topic. Google entered the race with Google+, Facebook continues to evolve with new targeting opportunities and early this year Twitter introduced Promoted Tweets. We can expect the same innovation in 2012, along with unprecedented usage by consumers. Unless your job title includes "superman" in the title you may feel a bit overwhelmed. Tune in to this webinar to hear how you can take control over this explosive marketing channel. Within this hour we will walk through both tactics for marketers to use as well as ways to measure your success throughout 2012. Join the founder of Mashable Metrics, Thomas Bosilevac, as he shares his social media expertise.

    Station Bento for Web and IT Professionals

    Tuesday, January 17th @ 3pm EST

    Join the PBS Interactive Team for a webinar on Station Bento for web and IT professionals. Station Bento is an extension of Project Merlin and a CPB grant funded project. The product uses the Merlin Administrative Tool and is designed to make it easy for stations to create fully-featured web sites, manage online content, and leverage Merlin and COVE data in ways that can benefit your station. During the webinar attendees will learn about tailor-made, relevant topics, including a demonstration of the product, opportunities to ask questions about the technology behind it and recommendations for how you can determine whether or not a Bento product would benefit your station.

    Improve your Online Engagement Strategy—Six Ways to Make it All Fit Together

    Wednesday, January 18th @ 2pm EST

    Bob Kadrie, President and co-Founder of Point of Vision, will share six things you need to know to make your digital marketing program more effective. Through real-life examples you’ll learn how to broaden your digital footprint, why social engagement matters, what trends are most important, why content is important, how to improve search results and also measure the effectiveness of your efforts.

    Station Bento: Executive Briefing

    Thursday, January 19th @3pm EST

    Looking to save your station time and money while also increase audience engagement and sponsorship? Join Jason Seiken, Senior Vice President of PBS Interactive, for an executive briefing of Station Bento for station General Managers and Executive Staff. During this webinar we will cover topics relevant to station executives in anticipation of the launch of Station Bento in 2012. Contact Kristin Calhoun for more information on the webinar.

    There is always something interesting happening on our calendar, so be sure to check back often and stay informed and on top of the digital world! And let us know what you think of our calendar in the comments below.