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Getting to Know … Alicia Adams




1. What is your role in PBS Interactive?
I provide support to member stations regarding PBS station products by helping address general inquiries. In addition to station services, I work on our weekly newsletter, help supplement the SPI blog and handle station communications related to important PBS events.

2. How did you get involved with Public Media?
This is my first position within the Public Media sphere, with the exception of an Education Internship at MPT back in 2010. In the past, I’ve worked on a project basis at organizations such as BET, World Wildlife Fund, and the American Institute of Architects (AIA). I also held a coordinator position at the NFL Players Association, where I was immersed in product licensing and aspects of Marketing. When I found out the SPIs were looking for a Coordinator, I saw it as a great opportunity to put my degree in Media Communication to use and learn about technology’s role within public broadcasting. I earned a Bachelor of Science degree from Cornell in 2011 with educational background in media communication, business, and ethics.

3. How will the interactive landscape change over the next few years?
The interactive landscape of the future will definitely make it easier for businesses to operate without as much manpower. A negative result of this phenomenon could be job outsourcing or higher unemployment rates. However, I believe the fact that only human minds can truly come up with ideas on how to use these new technologies in beneficial ways is a viable solution.

I also think the evolution of geo-coding within technology is pretty cool. I had a particular interest in this topic during my time at the AIA, where I worked with the web team on a project partnering AIA with Broadcastr. Broadcastr is a location-based app that delivers content based on your personal interests and where you are. To piggy back off of the rising popularity of geo-coding apps, there’s an ever increasing use of apps and social media in general within the interactive landscape.

4. If the Internet didn't exist, what job would you have?
Well, I think I’d try and be a culmination of all my personal interests, so you get two answers in one question. I have an affinity for the ocean; I did martial arts in high school and competed a bit in college; I definitely like to go on runs; I do some modeling on the side; I know how to play classical guitar and have always loved music and movies. Lastly, I supported philanthropies in college and still belong to a service-oriented sorority. I particularly like acting as a role model for younger girls.

That would make my imaginary dream job a scuba diver, slash tae kwon do master, slash marathon runner, slash fashionista, slash musician, slash mentor. Once I get too old and decrepit to be superwoman, I’ll just wrap it all up into an amazing talk show. News, sports, and other current events will be included.

5. What is your favorite gadget and why?
I don’t really have a favorite that’s up-to-date, but my virtual handheld Tamagotchi pets from elementary school are definitely keepsakes!

6. If you could have dinner with any three people from history, who would they be and why?
Ida B. Wells, a great black female journalist whom I’d like to personally discuss the civil rights movement with. Mahatma Ghandi, so he can share all his philosophical answers to the balance of my life. Lucille Ball, the funniest lady I know on black and white television. My mom nicknamed me Lucy due to my antics as a child, and I got seasons 2 & 3 as one of my last birthday presents. Ida and Ghandi might have a pretty deep conversation. Lucy will probably just chime in from time to time and be there for laughs.