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The Weekly Debrief: 7 September 2012


By Josie Keller, PBS Interactive

Welcome to the Weekly PBS Interactive Station Products & Innovation Debrief, designed to give PBS stations a rundown of Interactive updates and opportunities announced this week on our blog.

Thank you to KCPT, KPTS, WGVU, WFYI, WNIT, DPTV, WYCC, NET (Nebraska), Lakeshore PBS, and of course WTTW for attending Bento Implementation Training.

With the launch of the new PBS KIDS show, Daniel Tiger’s Neighborhood, PBS has been working on a strategy to tap into the deep-seeded love people feel for Mister Rogers, and connect that nostalgia with substantive facts about how your stations continue to pioneer new ways to serve children today that are worthy of financial support. The campaign will take a three-phased approach to optimize reach, awareness, and local impact.


Follow the Links Below to Continue Reading

At-a-Glance: PBS Interactive Product and Services Updates
  • Survey: Station Donation Experience Optimized for Mobile: PBS Interactive is taking a landscape survey of all stations, asking if you have a donation experience that is mobile-optimized.  If you respond to the quick 2-3 question survey, you will be entered to win a sweet gift bag of PBS surprises!  Complete the survey today. The deadline to respond is September 21, 8:00 PM ET.
  • Now Accepting PBS Interactive Station Advisory Council Nominations: Have you demonstrated leadership and commitment to strengthening public television’s reach across the country?  Do you have a healthy appreciation for Digital Media? Are you interested in becoming a member of the PBS Interactive Station Advisory Council (SAC)? Visit http://to.pbs.org/Q43Gcc to read the Station Advisory Charter and the responsibilities expected of its members.  Information on current SAC members is located on the SPI blog.  Please feel free to reach out to us or any of the current Council members with your questions. If you would like to apply, please complete the application by 5:00PM ET on Friday, October 5, 2012.
  • #PBSBIT: PBS Interactive is looking forward to seeing stations at the B.I.T. training in Crystal City next week!