The Weekly Debrief: 17 August 2012

By Josie Keller, PBS Interactive 

Welcome to the Weekly PBS Interactive Station Products & Innovation Debrief, designed to give PBS stations a rundown of Interactive updates and opportunities announced this week on our blog.
Developed in collaboration with PBS stations, the Like Drive application is designed to help stations implement their own Facebook Like drive with the goal of reinforcing local brand value, helping audiences articulate why they value their station, and building their Facebook audience.

@PBSInterns offer an assortment of tips and how-to’s that can help you master the basics of Tumblr, create rich snippets for search results, and utilize the new index status feature in Google Webmaster Tools.

In celebration of Julia Child's 100th Birthday, PBS Digital Studios has released their third PBS Icon Remix. Happy Birthday Julia!

What Are Your Training Needs? The PBS professional development program Leading Through Change has been a valuable tool for stations. After two years, it is time to identify a broader training curriculum with additional training opportunities for the coming 18-24 months, and we need your help! Please click HERE to begin a quick 10-question online survey.

The survey closes TONIGHT: Friday, August 17, at 9:00 pm ET. One lucky participant will win a Kindle Fire!  Prize eligibility is limited to PBS member station employees only. 

Follow the Links Below to Keep Reading:
PBS Facebook "Like" Drive App-- Now Customizable for Stations
FYI Friday: A Grab Bag of Power Tips
Wordless Wednesday: Keep on Cooking

At-a-Glance: PBS Interactive Product and Services Updates
  • COVE Content and Promotions Calendar: See the latest details on programs to be featured on COVE’s general audience video portal this August in the PBS Interactive Station Guide COVE Resource Center. If you have related content we could promote, please let us know.
  • NCME Webinar: Elections: A Hook to Engage Your Community: Wednesday, August 22, 2:00 PM ET. With the presidential campaign gearing up for the final stretch, now is the time to plan how you'll complement your political coverage with engagement. Learn what your peers are doing to engage the electorate and get ideas for your station. Register today.