SAC Member Profiles: Jay Boeding

Jay leads a group-think discussion at PBS Annual Meeting '12
In this edition of Station Advisory Council (SAC) Member Profiles, a series created to give stations a better idea of the talented and varied leaders who comprise the SAC, we interview Jay Boeding from Iowa Public Television to share his expertise, experiences, and ideas for the future.

Jay has served as SAC member since April 2009, but has been in public media since his college days, where he masqueraded as a Canadian exchange student from Moose Jaw, Saskatchewan. What Jay brings to the council are his years of broadcast and public media knowledge.

1. What is the SAC?
The SAC is part sounding board and part think tank. The Council is a forum for bigger picture thinking across public media properties, bringing together the ideas and best practices of a diverse group of stations and professionals. It provides a sounding board for PBS Interactive to make sure stations' needs and priorities are being met in the services and products they provide.

2. How long have you been a member?
I attended my first SAC phone call in April 2009. Surely, you would have given me a shorter term in the beginning had you known...

3. What unique perspective and skill set do you bring to the SAC?
What I lack in knowledge of CMS systems, coding and design, I make up for in the ability to share a unified vision of how interactive projects and teams can lead the system forward and continue to serve our audiences. At times, I'm also good for a laugh. [Verified]

4. Describe your experience in public media.
I began as a disc jockey at a noncommercial station (KWAR) at Wartburg College in Waverly, Iowa and developed a passion for broadcasting when serving as station manager during my junior and senior year. I continued in commercial broadcasting after graduation and worked at a dot-com startup before joining a software company that was a vendor to public media. I joined the Iowa Public Television Foundation in 2005, and secure funding used to acquire or produce local and national programs viewers watch on Iowa Public Television.

5. In what ways do you think the SAC could improve? (If any) While I would not say the SAC needs to improve in this area, the challenge will continue to be making sense of new technology as it emerges, identifying opportunities for public media as well as paths that lead nowhere. The pace of what is emerging will only intensify, so making wise judgments on emerging technologies will be key.

6. What PBS show do you never miss? Austin City Limits 

7. Fill–in-the-blank with a single word. Public Media is  vital .