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FYI Friday: How Nonprofits Implement Digital Strategies

Last week, we shared some videos worth watching, and this week we’re looking at how a handful of nonprofits are using the Internet to meet their goals. From Operation Smile to Goodwill and The Salvation Army, many nonprofits can seize opportunities with Pinterest, other social media tools, and search engine optimization (SEO) techniques.

3 non-profits using Pinterest to drive real social change by Arik Hanson
Compiled by Paul Lopez
Pinterest is the third most visited social media site behind Facebook and Twitter, but are you using it to its fullest capabilities? Operation Smile, for example, uses Pinterest as a way to promote visually stunning images in the hopes of fundraising. By showing users how funds can be used to change people’s lives after facial reconstruction surgery, Operation Smile managed to increase awareness, and hopefully, donations. Check out the full article to see how National Wildlife Foundation and Heifer International use Pinterest to promote content, raise funds, and spur engagement.


3 Non-Profit Social Media Case Studies by Arik Hanson 
Compiled by Brionne Griffin 
The main problem with most social media case studies is that they are primarily sourced from consumer-based companies, so what’s a nonprofit with limited resources and budget to do? Goodwill, for example, does an excellent job of finding bloggers, organizations, and people who are talking about them, promoting them, and then in turn, highlighting such work. Publicly recognizing these people and saying we value you and your hard work, increases the chances of these people donating again or volunteering more time.


SEO For NonProfits: SEO Analysis of The Salvation Army, Feed the Children, & ASPCA by Bill Ross
Compiled by Ida Rosenthal
Bill Ross analyzes three nonprofits to examine the strengths and weaknesses of their search engine optimization (SEO) efforts. For example, he looks at image names as well as alt text attributes to evaluate whether Google could “see” them. He also examines the quality of title and description tags, plus the quantity and quality of external links are connecting to nonprofits’ websites. To see the results of his analysis, check out the full article to see how The Salvation Army, Feed the Children, and ASPCA stacked up. 

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