Last week, we talked about blogging with purpose and improving the reach and impact of your blog. This week, we’re offering a grab bag assortment of tips and how-to’s that can help you master the basics of Tumblr, create rich snippets for search results, and utilize the new index status feature in Google Webmaster Tools.
11 Tumblr Tips for Power Users by Christine Erickson
Compiled by Anais Cayo, Edited by Ida Rosenthal
If you've started a Tumblr blog for your station, but are looking to learn a few more tricks, Mashable's "11 Tips for Power Users" by Christine Erickson has great advice. For example, did you know that you can rearrange queued posts by clicking the up and down arrows and dragging the content to the correct order? Plus, shortcut keys like “J,” “K,” and “L” will let you quickly go forward, backward, and like a post.The slideshow in the article also describes how to edit many posts at once. And if your layout doesn't have a search bar built into its theme, you can type http://[insert username].tumblr.com/search/[search term] into the address bar as a nifty alternative.
If you’re still on the fence about whether Tumblr is right for your station in the first place, Erickson has written another article called “Should Your Small Business Join Tumblr?” that lists the costs and benefits of joining the microblogging platform.
Rich snippets for idiots. And, er, you. by Andrew Tobert
Compiled by Ida Rosenthal
Yes, the title of this article is sassy, but don’t be put off— the insights are valuable! Using rich snippets, you can ensure that Google can “read” your content, especially if it’s about people, events, or reviews. Plus, it offers a better experience to the search engine user who wants to get as much info at a glance as possible. For example, the screenshot to the left highlights how a search result with show times for a musical (i.e., rich snippets) is more compelling for the user than just the description alone.
How do you create a rich snippet for your content? First, define your content or “item type.” Then, Tobert recommends a website called Schema that will help you fill out all the other info needed to make a rich snippet of your content. For more details, including sample blocks of code and more screenshots of search results with rich snippets, check out the full article.
How To Use Index Status in Google Webmaster Tools to Diagnose SEO Problems by G-Squared Interactive
Compiled by Ida Rosenthal
In late July, Google added Index Status to Webmaster Tools to help site owners better understand how many pages are indexed on their websites. What can these reports do and how can they explain data to better understand your site’s indexation? The Index Status reports are under the “Health” tab in Google Webmaster Tools. The default report will show you a trending graph of total pages indexed for the past year, and if there are any usual spikes or valleys, this is a big indication that you’re experiencing indexing issues.
Then there are four “advanced” reports including “Total Indexed,” “Ever Crawled,” “Not Selected,” and “Blocked by Robots.” Read more to learn about how each report can help identify SEO problems, plus discover a few cool tips about documenting changes in your SEO strategy.
11 Tumblr Tips for Power Users by Christine Erickson
Compiled by Anais Cayo, Edited by Ida Rosenthal
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| Source: albyantoniazzi |
If you’re still on the fence about whether Tumblr is right for your station in the first place, Erickson has written another article called “Should Your Small Business Join Tumblr?” that lists the costs and benefits of joining the microblogging platform.
Rich snippets for idiots. And, er, you. by Andrew Tobert
Compiled by Ida Rosenthal
 |
| Source: Andrew Tobert |
How do you create a rich snippet for your content? First, define your content or “item type.” Then, Tobert recommends a website called Schema that will help you fill out all the other info needed to make a rich snippet of your content. For more details, including sample blocks of code and more screenshots of search results with rich snippets, check out the full article.
How To Use Index Status in Google Webmaster Tools to Diagnose SEO Problems by G-Squared Interactive
Compiled by Ida Rosenthal
In late July, Google added Index Status to Webmaster Tools to help site owners better understand how many pages are indexed on their websites. What can these reports do and how can they explain data to better understand your site’s indexation? The Index Status reports are under the “Health” tab in Google Webmaster Tools. The default report will show you a trending graph of total pages indexed for the past year, and if there are any usual spikes or valleys, this is a big indication that you’re experiencing indexing issues.
Then there are four “advanced” reports including “Total Indexed,” “Ever Crawled,” “Not Selected,” and “Blocked by Robots.” Read more to learn about how each report can help identify SEO problems, plus discover a few cool tips about documenting changes in your SEO strategy.
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