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The Weekly Debrief: 13 July 2012

By Josie Keller, PBS Interactive 

Welcome to the Weekly PBS Interactive Station Products & Innovation Debrief, designed to give PBS stations a rundown of Interactive updates and opportunities announced this week on our blog.

Jasmine Bulin, Senior Manager of Interactive Media at PBS SoCaL and former PBS Interactive New Media Editor, created a news ticker to better showcase PBS NewsHour content. See how your station can implement the tool.

Check out PBS Interactive's unconventional take on traditional television promos.  The goal of this experimental pilot is to create effective 'call to donate' pre-roll ads tailored to an online audience. The 15 second pre-roll ads give instructions to click on a donation link that will be tied directly to that local station’s fundraising page.

This election year, PBS is planning a multi-faceted approach that aims to raise awareness of its election coverage by branding and organizing content across all platforms – on air, online, and on smart phones and tablets. Learn more about #pbsElection programming and tools and see how your station can get involved.

@PBSInterns discuss the evolving demographic of cellphone users, the rise of "dual screen viewing," how to motivate viewers to be more engaged, and why mobile matters.

Images can convey a message quicker than a long article. @PBSInterns discuss ways to improve mobile photography, create more engaging photos for social media use, and utilize new image-tracking features on HootSuite.

Ashley Carufel, of the PBS Food team, baked Interactive-themed, Nutella-stuffed cupcakes for Tuesday's PBS Interactive department picnic at a local park.

Follow the Links Below to Keep Reading:

At-a-Glance: PBS Interactive Product and Services Updates

  • PBS Localization Webinar: July 24, 2:00 - 3:00 PM. PBS Interactive is working on an improved version of our localization algorithm for PBS.org and the PBS mobile apps. This upgrade removes many of the issues currently being experienced because of our heavy dependence on Nielsen data, which has proven to be inconsistent.  It should allow us to more accurately auto-localize visitors to pbs.org. Register for the webinar to learn more!
  • Online Closed Captioning Webinar: July 25, 3:00 – 4:00 PM ET. PBS Interactive has been working to institute new technology and workflows to help facilitate adding closed caption files for local COVE content. Get the details about the new supported CC formats in COVE, how to get your content ready and next steps you can take now. Register for the webinar for more details.
  • #CookForJulia: A multi-platform content and promotional initiative celebrating the life and influence of PBS chef and pioneer Julia Child, who would be celebrating her 100th birthday on August 15, 2012. This webinar outlines the digital, broadcast and communication elements of the initiative and how your station can participate and potentially integrate into your August pledge plans.
  • Cookie Monster has endearingly asked if you’ll “Share It Maybe” — the latest, and our personal favorite, cover of summer smash “Call Me Maybe” by Carly Rae Jepsen. Watch the video.

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