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The Weekly Debrief: 27 July 2012

By Josie Keller, PBS Interactive 

Welcome to the Weekly PBS Interactive Station Products & Innovation Debrief, designed to give PBS stations a rundown of Interactive updates and opportunities announced this week on our blog.


PBS Interactive recently attended a YouTube “Partners Summit” where, during the course of two days, YouTube staffers walked through a number of strategies and tactics for ensuring that our YouTube videos are seen by as many people as possible. Kevin Dando, Director of Digital Marketing and Communications, gives a rundown of the specific items that he found interesting or helpful regarding YouTube videos.

Day two of the State of Now/#140 conference opened the stage to a mixed bag of presenters. Panels and speakers ranged from celebrities to entrepreneurs to philanthropists, all of whom use social media to engage and grow their audience.

@PBSInterns explore cool (and practical!) videos, covering topics ranging from where good ideas come from to how Google search works. Plus, watch a clip that has many characteristics of “great” video.

This week Thomas Crenshaw, Director of Technical Product Management, presented a webinar on PBS Interactive’s improved localization algorithm for PBS.org and the PBS mobile apps.  The improved service will more accurately localize visitors to pbs.org.


Follow the Links Below to Keep Reading:

At-a-Glance: PBS Interactive Product and Services Updates
  • The latest from PBS Digital Studios: Bob Ross – remixed: http://to.pbs.org/SUQDgo  #ThisIsYourWorld #HappyLittleClouds (please RT!)
  • PBS Localization Webinar: This week PBS Interactive presented an improved version of our localization algorithm for PBS.org and the PBS mobile apps. This upgrade removes many of the issues currently being experienced because of our heavy dependence on Nielsen data, which has proven to be inconsistent.  The improved service will allow us to more accurately auto-localize visitors to pbs.org. View the webinar archive to learn more!
  • Online Closed Captioning Webinar: PBS Interactive has been working to institute new technology and workflows to help facilitate adding closed caption files for local COVE content. If you missed this week’s presentation, you can still view the webinar archive to get details about the new supported CC formats in COVE, how to get your content ready and next steps you can take now.
  • Closed Captioning Contacts: PBS Interactive is compiling a database of station closed captioning contacts from your local websites. If you need to update your information, please do so using the new Local Content Form.
  • #CookForJulia: PBS Food is hosting a multi-platform content and promotional initiative celebrating the life and influence of PBS chef and pioneer Julia Child, who would be celebrating her 100th birthday on August 15, 2012. Watch the archived webinar to find out how your station can get involved.

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