FYI Friday: Videos Worth Watching

Last week, we talk about the importance of being social, and this week, we’re changing it up a little. Take a look at these cool (and practical!) videos, covering topics ranging from where good ideas come from to how Google search works, and tips to improve calls to action. Plus, check out a clip that has many characteristics of “great” video.

Where Good Ideas Come From by Steven Johnson  
Compiled by Barry Blitch

How does innovation occur? How can we be more creative? These are age old questions that touch all spheres of our lives and businesses. Author and innovative thinker Steven Johnson explores these questions and provide his insights through a simple yet fun graphic representation.

How Does Google Search Work? by Matt Cutts
Compiled by Ida Rosenthal

Matt Cutts, a Google employee on the Search Quality team, has a created a long series of YouTube videos addressing a couple dozen questions, one of the most popular of which is featured above. Check out Google Webmaster’s YouTube channel for a one-stop shop for more webmaster resources that address topics ranging from indexing to understanding the role of social networks in SEO.

Improving Social & Subscription Calls to Action by Rand Fishkin
Compiled by Paul Lopez

Whether it is to donate, or just to follow you on Twitter, everyone has their own way of trying to get more interaction with their audience. In this video, Rand Fishkin gives eight tips to making your calls to action more effective. Some of those tips include: limit the choices, promote when action is likely, and create an expectation and then fulfill it immediately. The rest of the tips, plus explanations of them, can be found by watching the video. For more videos, check out the rest of SEOmoz’s Whiteboard Friday series.

How the Media You Consume Can Change Your Life by Miss Representation
Compiled by Brionne Griffin

This cause-and-effect video gives a thought-provoking look into the relationship between girls and media. Videos such as this are attractive to viewers because they combine visual appeal with strong messages in order to educate, inspire, and engage people from all walks of life. So what exactly is that “je ne sais quoi” that separates a “good” video from a “great” video? The folks at Hubspot dissected some of the web’s most popular videos and found the common qualities many viral videos share. From keeping it short, to leveraging user-generated content, to making it funny, the full list can be found here.


  1. Only 2 questions here.
    1. How to know that your site is affected by penguin and not by panda?

    2. If it is affected how to know that you are recovering from it?

  2. @Verticalpharmacy Nice Question Same Thing Im Going To Ask How To Know That Your Sites Is Affected With Penguin Not Panda