FYI Friday: The Importance of Being Social

Photo Credit: Dell Inc.

In last week’s FYI Friday, we discussed why mobile matters. This week, we’re exploring tools that can improve your social metrics, tips to manage a social media community, techniques that will make videos more shareable, as well as a new social media website called

5 Essential Spreadsheets for Social Media Analytics by Ann Smarty
Compiled by Ida Rosenthal

Metrics for social media can be tricky to measure, especially when many tools are expensive and time-consuming to use. Ann Smarty provides a great list of easy-to-use (and free!) scripts that can help you better track social metrics on a budget:
  1. GetTweets lets you quickly export Twitter search results into a spreadsheet which you can filter.
  2. FacebookLikes script evaluates Facebook user interaction with URLs, including like count, share count, and comment count. 
  3. FacebookFans retrieves the number of fans for any Page ID, plus it adds a nifty pie graph to represent the data.
  4. If you want to monitor your reputation on social sites, there’s a script that will list Google search results, as well as Twitter and Facebook counts for the terms you provide.
  5. Lastly, there’s a script that will let you extract and archive your “friends” and followers on Facebook and Twitter. 
To access all these scripts yourself, check out the full article for links to Google Spreadsheets that you can copy and paste. All the spreadsheets in the article already have the script in them, so it’s one less thing to worry about!

26 Tips for Managing a Social Media Community by Debbie Hemley
Compiled by Barry Blitch

When you work with social media for your station, you’re managing a community. Therefore, it’s helpful to remind yourself what helps foster vibrant online groups. To start, put yourself in the place of the audience. Why do they visit your site or social media platform? What are you providing them? Generate new content that is memorable by showcasing your audience themselves. Think of social media as helping to tell the story of your station. Participate in conversations with them by being honest, responding quickly, and remembering to thank them.

Wonder if you’re doing it all, or doing it right? These tips from Social Media Examiner provide a clear, helpful guide covering a range of topics from what to look for in a retweet to content generation. Use it as a go-to checklist when managing your social media community.

Tips for Creating Business Videos That Customers Will Watch By Linda Sedloff Orton
Compiled by Paul Lopez

“Our brains are wired for motion," says John Medina, a developmental molecular biologist and author. By creating videos for the web, stations can use this logic to enhance the audience's interaction with them on social media.

Consider adding a call to action in your videos, either in the video itself or surrounding promotional material. Also, don’t forget to advertise on a variety of platforms with some way of tracking success. Check out the article for additional advice about creating a top notch video for your online audience.
Compiled by Brionne Griffin

You want to know what’s popular on Facebook and Twitter, but let’s be honest, no one wants to spend hours mining through status updates to find news gems. Well, the obvious solution is to hire a personal assistant who will spend all day searching and sorting, then report back to you on what trending topics are circulating the Web each day. Yeah, we all wish…

Enter, a free service that aggregates the top stories from your social feeds each day. Sign up with your Facebook and Twitter accounts, go on about your day while sorts through thousands of links shared by your friends and then open your inbox each morning to find a customized email with “Your Top 5 Stories” and a blurb accompanying each. It’s like your own personal assistant!

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