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Preview-- Dr. Dog Facebook Live Event




by Kelsey Savage, PBS Interactive

The lo-fi, 1960s influenced, indie band Dr. Dog will be performing for KLRU’s Austin City Limits on Monday, June 25th at 9/8c.  In partnership with ACL, PBS will be live streaming the concert on the PBS Facebook Fan Page.

Just minutes after posting this news on Facebook, people began commenting about how excited they were about the event. Eric Freeland, PBS Interactive Director of Online Programming & Promotion, says that these types of “experimental stunts” have the potential to grow our collective online audience and turn into an ongoing series of web-based programming. Furthermore, he explains that online events like these are a great way to showcase and create buzz around “the innovative content distribution methods being implemented across national and local platforms.”

PBS Interactive and Marketing departments, in collaboration with Austin City Limits, held a similar event last fall when they live streamed Lykke Li’s ACL performance. Just like for that concert, PBS Facebook has a special 'Dr. Dog Event' page that includes details about the live stream. During the Dr. Dog live feed on the 25th, the PBS Facebook experience will include direct cues for users to engage with their local station, Austin City Limits and PBS, including tune-in and station support links. We also wanted to experiment with promoting existing local content that complements the live stream. Dr. Dog's hometown is Philadelphia, PA and was featured on WHYY’s On Canvas program. Facebook users will be able to watch this WHYY content, which gives an in-depth profile of the band and their music-making techniques, as a preview to the live concert. Freeland explained that PBS Interactive is "looking at potential ways to have more local integration within the experience as future streaming opportunities arise." We’re hoping that this event will allow us to fine tune the technical and logistical operations needed to Facebook live stream for future events, as well as experiment with the best way to promote local content and stations.

Feel free to comment below with any suggestions or questions. As always, we are available through email as well. We can’t wait to see the results!

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