The Weekly Debrief, 30 March 2012

By Joy Loving, Station Products & Innovation 

Welcome to the Weekly PBS Interactive Station Products & Innovation Debrief, which is designed to give PBS stations a rundown of product updates and opportunities announced this week on our blog. 

PBS Interactive is excited to announce that four station scholarships to this year’s Annual Meeting have been donated by our business partners, Amazon and Three Pillar Global. We know that limited (or non-existent) travel budgets can make it difficult to attend the PBS Annual Meeting, so we’re pleased to be able to offer this all-expense paid opportunity.

This opportunity is exclusively available to station digital media professionals.  Anyone interested in a scholarship should complete the form located here: indicating why you should be considered for a Digital Future Scholarship. Submissions are due by 5pm ET on Friday, April 6 to or through the above form submission. Winners will be notified no later than 5pm, Wednesday, April 11.

The Annual Meeting is being held on May 14 - 17, 2012 at the Sheraton Denver Downtown Hotel in Denver, CO. The PBS Interactive Digital Future Scholarship will cover registration, 3 nights at the Sheraton, and round trip airfare from within the continental US. Details about the meeting can be found here.

Our partners understand that it’s very important that station digital media professionals have opportunities to share their knowledge and participate in events like Annual Meeting.  Special thanks to Amazon and Three Pillar Global for their generous donations to make this scholarship fund possible. 
Save the Date: Prosper Roundtable Webinar: Three Station Representatives Talk about their plans for Prosper, Friday, April 13, 1:00-2:00 pm ET.  Anne Gleason (WTTW), Tim Eernisse (WGVU), and Shane Guiter (KLRU) will discuss, in roundtable format, plans for handling their station’s Prosper prospects and their accounting methods for monies received from the Prosper initiative.  

To register for the webinar go to:

If you would like to submit questions in advance of the webinar, please email   

This week members of the Station Advisory Council and PBS Interactive share their experiences from this year's IMA and SXSW:
  • Teresa Peltier of WSKG lists the ways that mobile applications and devices can best be used, heeding advice from this year’s iMA Conference. Is your station looking for ways to use mobile technology to reach your audience? Follow the link for Mobile: First or Next Step? 
  • Libby Peterek of KLRU shares what she discovered about the appropriate use of analytics. As Libby puts it, “There are so many factors…that it is difficult to know where to start.” Fortunately, there are many solutions! Read on to see what Libby discovered about analytics at the iMA Conference. 
  • Incorporating mobile giving applications is becoming a necessity for many businesses, as David Dickinson of WPT discovered at this year’s iMA conference. See what David learned about the effectiveness and drawbacks of mobile giving in this week’s article by clicking on Mobile Giving Experimentation.
  • Continuing our series of posts by iMA Conference attendees, Kristin Calhoun, Director of Station Products & Innovation reports on the “What's Your Digital Strategy Elevator Pitch?” session.  Follow the link below to learn more. 
Follow the links below to continue reading:
As always, the SPI team appreciates all of your valuable comments and participation on our site this week and every week.

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