The Weekly Debrief, 17 Feb 2012

By Joy Loving, Station Products & Innovation 

Welcome to the Weekly PBS Interactive Station Products & Innovation Debrief, which is designed to give PBS stations a rundown of product updates and opportunities announced this week on our blog.

Skipping ahead to next week, in observance of Presidents’ Day, PBS offices will be closed on Monday, February 20th, 2012. We will reopen on Tuesday, February 21, 2012.

This week we spotlight Square, a combination mobile app and credit card reader from Twitter architect, Jack Dorsey. Stations like KLRU and KCPT are already experimenting with it and seeing success.

Also this week, SPI team member Amy Baroch sheds light on Pinterest and how stations can use this popular social networking site to its advantage. Amy also shares tips to better understand and enjoy Pinterest for new users. 

The PBS NewsHour is looking for segments from stations to feature on a broadcast spot. The ideal segment should run about 6:30 in length. In addition to filling the broadcast spot, the station will be featured and published on The PBS NewsHour website. Submissions should be e-mailed to Teresa Gorman at

This week we introduce you to the producer liaison for the Station Advisory Council, Dennis Palmieri. Dennis is the Managing Director of Communications and Media Strategy at ITVS. In this interview, Dennis gives us a look at the upcoming season of Independent Lens and OVEE, the new Online Video Engagement Experience in the works at ITVS. 

Tracey Wynne from PBS Parents brought in a yummy treat for Valentine’s Day. Check out the Wordless Wednesday link below to see what Tracey brought in for us.

Follow the links below to continue reading: 
As always, the SPI team appreciates all of your valuable comments and participation on our site this week and every week.

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