The SPI Files: Teresa Peltier, WSKG

by Amy Baroch, Station Products & Innovation

The next installment of our Meet the SAC SPI Files features another one of our favorite #localpbs #pubmedia people. You may know Teresa from our Station Bento webinar series a few weeks ago or from her work with our Mobile Working Group. Here you can learn a little bit more about Teresa and what she does with WSKG in Binghamton, NY. Teresa is seen left with her dog, Ernie.

Who are you and what do you do at WSKG?
I’m Teresa Peltier, New Media and PR Specialist at WSKG. I oversee WSKG’s digital endeavors, including our website, social media, news blog and anything else exciting and emerging in the new media world. I also do quite a bit of graphic design, branding, fundraising and events work.

How long have you been with WSKG?
I’ve been with WSKG since May 2009.

Before WSKG, what did you do?
WSKG is my first (and best) job! But if we’re being technical, I was a circulation desk attendant at the Physical Sciences Library while a student at Cornell University. Due to budget tightening, that library closed right before I graduated; it was a sad day.

If you didn't work in public media, what would you be doing?
I would probably be a tattoo artist, foot model or aspiring future President of the U.S. Or a pirate. Or a cowgirl.

Explain WSKG in Twitter-style, 140 characters or less.
Classic and current public radio, television and web; on-air and online 24/7 in NY’s Southern Tier and Northern PA

You are currently one of our star Alpha Group Station members for the Station Bento project. You’ve also been involved with our Mobile Working Group and contributed to the SPI blog. How do you juggle the priorities you have at your station and serving all of #pubmedia?
I’ve invented a time turner like Hermione Granger’s. JK.

Time-management is easily one of the most worthwhile skills I acquired at college. I keep a notebook with daily to-do lists (which my colleagues often ridicule for it’s persnickety organization and layout, but it really helps keep me focused), and I do my best to prioritize projects with the help of my boss, Caroline Basso, almost daily. Many of my projects overlap, so it’s easy to combine certain tasks. For example, rethinking and redesigning WSKG’s website has gone hand-in-hand with much of the work done for the Station Bento project. Of course, keeping in mind the mission and vision of the station and of #pubmedia helps orient every project and creates a unified, underlying current in each task I take on.

And on the weekends, relaxing is the only thing on the to-do list which keeps me fresh during the workweek!

Editor's note: WSKG's fabulous redesigned site launched on February 1st.

We are intrigued by WSKG's Masquerade event coming up on February 25th. We are intrigued. Can you tell us more about this community event?
Yes! Masquerade is a gala fundraising event for WSKG. All proceeds will benefit the station, and in return, we will wine and dine our amazing supporters for an evening. We’ll feature wine, beer and liquor selections from local breweries and wineries, plus music by a local Dixieland and Bayou Gumbo concert band “The DixieKats.”

WSKG is holding the event at the magnificent Museum of the Earth, a dramatic space founded by Cornell University’s Paleontological Research Institute that serves to engage and educate the public. The Museum has an 8,000-square-foot permanent exhibition that takes visitors on a journey through 4.5 billion years of history. Our guests will mix and mingle underneath a suspended whale skeleton and face-to-face with a mammoth skeleton!

As one of the newest members of our Station Advisory Council, what do you hope to see PBS Interactive accomplish this year?
As a new member of SAC and as an Alpha Group Station for Project Bento, I hope to see PBS Interactive have an extremely successful launch of the Bento product!

What do you see as the future for public media and how does WSKG fit into that vision?
Needless to say, the audience is on the move. We’re watching video and listening to audio online; public media recognizes this and is preparing the foundation for online audiences and online content. Here at WSKG, even though we exist in a smaller, more traditional market, we increasingly take comments from an audience who love having us in the car and on the couch, but also want to take us everywhere. The station’s strategic goals incorporate the need for expanding digital capabilities and services within the next 5, 10 and 20 years, and within the next year.

WSKG takes pride in its educational and community-centered programs and events. We also benefit from a staff who actively live and participate in the communities we broadcast to and engage with. We plan to leverage and amplify these two traits to serve our communities’ need for quality arts, culture, history, news and informational content on-air, online and on foot.

And – just for fun – a few quick-fire questions:

iPhone or Android? Neither… #collegeloans = no money for #dataplan. I do have an iTouch.
Dogs or cats? Solid supporter of the dog team! (see picture above)
Blog platform of choice? WordPress
Elmo or Grover? Cookie Monster.
I am currently listening to… Johnny Cash, Bon Iver, Lana Del Rey, Youth Lagoon and Joy Formidable. I don’t really like Pop music, but this DJ Earworm mashup is my jam for treadmill time right now
I am currently reading… The Lace Reader, The Ladies No. 1 Detective Agency, too many fitness, fashion and food magazines and blogs
I’m currently watching (TV, film, etc)… United States of Tara, Parks & Recreation, Dual Survival and the American Experience Wild West collection
Most overused phrase: “That’s what she said.”