The SPI Files: David Dickinson, WPT

by Amy Baroch, Station Products & Innovation

Last week we launched our series of SPI Files posts featuring the newest members of our Station Advisory Council (SAC) with Public Television Major Market Group's Dennis Haarsager. This week we head to the mid-west for a visit with Wisconsin Public Television's David Dickinson.

Who are you and what do you do?
David Dickinson, Online Manager at WPT.

How long have you been with Wisconsin Public Television?
It will be 2 years in February. Woo!

Congratulations! Before WPT, what did you do?
I've spent most of my career in the private sector, working for online teams at ad agencies. It's a fun job if you like to learn, because you really need to dig deep into the business of each of your clients. I know more about battery manufacturing/mountain bike geometry/rat poison/office furniture planning/historical dolls than I ever thought possible.

If you didn't work in public media, what would you be doing?
Puttering around the house. Yelling at the neighbor kids to get off the lawn. I'm an 80-year-old man trapped in a 38-year-old man's body.

You have been an integral player representing WPT in the Mobile Working Group. What has that experience been like?
It's been incredibly helpful to meet and learn from the very deep pool of talent in the system. There are so many fantastic people at stations and PBS, I feel fortunate to be part of it.

The Sewing with Nancy mobile app has been incredibly popular. What is the secret to that success?
It's a testament to Nancy. She's an incredibly savvy entrepreneur, whose talent is only matched by her extraordinarily likable and friendly personality. She's a joy to work with, and I think that comes through on the show and explains her devoted fan base.

What is the next big thing for WPT?
This year we're going to blow up our homepage and site navigation.

What do you see as the future for public media and how does Wisconsin Public Television fit into that vision?
There will always be an audience for great content. Our biggest challenge is adapting to the new ways people are now choosing to consume that content, and finding new paths to interact with an audience that has known television as a linear, passive experience.

And now for a few quickfire questions:
iPhone or Android? iPhone
Dogs or cats? I have dogs. They start at about 40 lbs.
Elmo or Grover? Grover
I am currently listening to… Radiohead - thanks Libby!
I am currently reading… Cowboys Full: The Story of Poker by James McManus.

For more on David, check out our previous feature Mobile Web Stories.

No comments:

Post a Comment