News from the PDC-- January 2012

If you are looking to start off the New Year in an engaging and educational fashion, we suggest attending some of this month’s public media webinars.

As always, you can find the calendar on the right rail of our blog - just scroll down a little and there it is. Feel free to send us opportunities you want to share with the rest of the system or access the calendar to attend some of the posted events.

Here is a sampling of webinars for the upcoming weeks:

12 Ways to Get a Handle of Your Social Media in 2012

Tuesday, January 10th @ 1pm EST (TODAY!)

This year social media continued to be a hot topic. Google entered the race with Google+, Facebook continues to evolve with new targeting opportunities and early this year Twitter introduced Promoted Tweets. We can expect the same innovation in 2012, along with unprecedented usage by consumers. Unless your job title includes "superman" in the title you may feel a bit overwhelmed. Tune in to this webinar to hear how you can take control over this explosive marketing channel. Within this hour we will walk through both tactics for marketers to use as well as ways to measure your success throughout 2012. Join the founder of Mashable Metrics, Thomas Bosilevac, as he shares his social media expertise.

Station Bento for Web and IT Professionals

Tuesday, January 17th @ 3pm EST

Join the PBS Interactive Team for a webinar on Station Bento for web and IT professionals. Station Bento is an extension of Project Merlin and a CPB grant funded project. The product uses the Merlin Administrative Tool and is designed to make it easy for stations to create fully-featured web sites, manage online content, and leverage Merlin and COVE data in ways that can benefit your station. During the webinar attendees will learn about tailor-made, relevant topics, including a demonstration of the product, opportunities to ask questions about the technology behind it and recommendations for how you can determine whether or not a Bento product would benefit your station.

Improve your Online Engagement Strategy—Six Ways to Make it All Fit Together

Wednesday, January 18th @ 2pm EST

Bob Kadrie, President and co-Founder of Point of Vision, will share six things you need to know to make your digital marketing program more effective. Through real-life examples you’ll learn how to broaden your digital footprint, why social engagement matters, what trends are most important, why content is important, how to improve search results and also measure the effectiveness of your efforts.

Station Bento: Executive Briefing

Thursday, January 19th @3pm EST

Looking to save your station time and money while also increase audience engagement and sponsorship? Join Jason Seiken, Senior Vice President of PBS Interactive, for an executive briefing of Station Bento for station General Managers and Executive Staff. During this webinar we will cover topics relevant to station executives in anticipation of the launch of Station Bento in 2012. Contact Kristin Calhoun for more information on the webinar.

There is always something interesting happening on our calendar, so be sure to check back often and stay informed and on top of the digital world! And let us know what you think of our calendar in the comments below.

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