The Weekly SPI Debrief - November 4, 2011

By Marla Krueger, Station Products & Innovation

Welcome to the Weekly PBS Interactive Station Products & Innovation Debrief, which is designed to give PBS stations a rundown of product updates and opportunities announced this week on our blog.
SPACES ARE LIMITED! Keyword Research Workshop
Analytics have shown that if you invest in keyword research upfront you can attract new visitors for many months or even years without additional marketing. Join us for our next featured webinar/ online workshop on Keyword Research November 15th, 2011 from 2 - 3pm ET. This is great precursor to the SEO Workshop in December. Limited seats are available and we will cap this workshop to about 20 people to allow for hands on practice of concepts introduced by PBS NewMedia Director, Melanie Phung.
To sign up for this workshop visit

This week the PBS Food project started their holiday planning and they want to share your local content! The team is planning to pull together a package that points off to related Thanksgiving content from your station. Content is not limited to recipes. Other more general holiday content would work as well.

Let the Food team know ( or contact us with anything you may want to share. If you have content we'd like to hear from you before next Friday, November 11.

In this week's Presented by Incubation Lab we have Part 3 of a three-part series looking at natural disaster coverage on the #localPBS media level with WSKG's Teresa Peltier, Emerging Media Specialist, and Amy Wielunski, Manager of Membership & Special Events. They share how their station provided valuable online and on-air information to the community during and after the September flood events resulting from Tropical Storm Lee.

This week on The SPI Files, we venture a little further out in public media to catch up with Jeannie Ericson at the Integrated Media Association (iMA). Before iMA, Jeannie worked at Public Broadcasting Atlanta (WABE & PBA30) and helped establish, the first regionally focused, online community for a major metro area. Want to know which direction Jeannie and iMA will take in the next few months?

Follow the links below to continue reading...
As always, the SPI team appreciates all of your valuable comments and participation on our site this week and every week.

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