By Amy Baroch, Station Products & Innovation
Last week the SPI Files learned a few advance tips about what iMA will be doing at SXSW this year from director, Jeannie Ericson. This week we polish up our shopping carts and ride down the halls of PBS to visit Nadia Bashir with shopPBS.
Who are you and what do you do at PBS?
I’m the eCommerce Marketing Manager at shopPBS.org. I focus on marketing in the different web channels that bring users to shopPBS.org, including email, paid search, social media, display media and more. I am also responsible for managing the shopPBS.org station affiliate program.
You are one of the newer faces around here. How long have you been at PBS?
Welcome! Before PBS, what did you do?
I have worked on web marketing efforts for a start-up, and also for a travel visa and passport provider, where I built the web analytics, paid search and email programs from scratch.
If you didn't work in public media, what would you be doing?
Traveling the world.
Explain shopPBS in Twitter-style, 140 characters or less.
shopPBS carries PBS-related DVDs, Blu-rays, books, apparel, home decor and more. By supporting us, users support the PBS programs they love.
Last year, shopPBS did some special events around the holidays. Are you planning similar activities this year?
There is A LOT going on during the holidays! We will be running a culinary sweepstakes centered around Lidia’s Italy and giving away three great prizes. Be sure to visit shopPBS.org in mid-November to check out the prizes and learn more. Also, we have a great merchandise collection for The Fabric of the Cosmos featuring gadgets, games, books and more. We will be carrying a lot of fun merchandise around the Downton Abbey Series 1 rebroadcast and Downton Abbey Series 2 premiere, including gifts, jewelry and accessories.
shopPBS has been embracing social media a lot lately. In what ways has shopPBS been evolving over the past few years?
We understand that social media is a conversation and would like to use it to understand what users want. We have been highlighting our special offers via social media so that loyal PBS viewers and fans can take advantage of them.
What is the next big thing for shopPBS?
Expanding the assortment of merchandise we carry.
And – just for fun – a few quick-fire questions:
iPhone or Android? iPhone
Dogs or cats? Dogs
Blog platform of choice? Wordpress
Elmo or Grover? Elmo
I am currently listening to… Can't Help Falling In Love cover by Ingrid Michaelson
I am currently reading… Textbooks for my MBA classes
I’m currently watching… Atonement
Most overused phrase: "I know!"