By Kelsey Savage, Project Coordinator - Interactive and Marla Krueger, Associate
PBS Interactive is launching a new, experimental newsletter called the “Best of PBS.” The goals of the monthly newsletter are to give users an exciting glimpse into what makes PBS special and is a tactic within Prosper’s overall cultivation strategy -- A test of one way to engage new audiences and drive them towards declaring an affinity for a local PBS station.
The first installment of the newsletter will be sent Monday November 14th to a small, initial list of names. This inaugural “Best of PBS” newsletter will profile a mixture of television and online initiatives, like the Fall PBS Arts Festival and the recent unveiling of PBS Food.
“This is one of many ways that we will be attempting to turn an anonymous visitor on our websites and mobile apps into a station prospect,” explains Kayla Nicolay, Senior Manager, Online Fundraising. Individuals will have a chance to be a PBS Insider by signing up on PBS.org to receive the “Best of PBS” and then each month, they will get an insiders view into PBS.
We’ll also be experimenting with ways to leverage the Best of PBS newsletter for stations that may be looking for another tool to supplement their online cultivation process.