The Weekly SPI Debrief - October 28, 2011

By Marla Krueger, Station Products & Innovation

Welcome to the Weekly PBS Interactive Station Products & Innovation Debrief, which is designed to give PBS stations a rundown of product updates and opportunities announced this week on our blog.

The FYI Corner this week takes a look at the iPhone 4S and the newest and perhaps most interesting feature available on the 4S, the Siri. It’s a voice active search (VAS) function that allows the user to verbally search and perform functions they would otherwise have to be done by those pesky finger things that grow at the end of palms. So, what affect could VAS have on station sites?
In this week's Presented by Incubation Lab we have PART 2 of  a three-part series looking at natural disaster coverage on the local pub media level with WSKG's Teresa Peltier, Emerging Media Specialist, and Amy Wielunski, Manager of Membership & Special Events. They share how their station provided valuable online and on-air information to the community during and after the September flood events resulting from Tropical Storm Lee. 

This week on The SPI Files, we are traveling due south to visit Grant J. Heston at our newest PBS member station, WUCF located at the University of Central Florida. Grant is the University of Central Florida Associate Vice President for Communications and Public Affairs.  What does Grant see as the future for public media and how does WUCF fit into that vision? 

Finally, we are looking for a station test subject for our latest SEO Experiment.   Are you interested in upping your SEO with guidance from our resident expert, Melanie Phung? We are seeking a local station that would be willing to experiment with our new SEO worksheet, get some hands-on help, and then present the findings at an upcoming SEO webinar. Find out what you can rank for, what you rank for now, and prioritize your SEO terms. Interested? Contact the SPI's.  

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As always, the SPI team appreciates all of your valuable comments and participation on our site this week and every week.

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