Food's ready!!

By: Ashley Carufel, PBS Food Web Producer, PBS Interactive

Over the past few months, the PBS Food team has posted several project updates on the SPI blog. We are happy to announce that yesterday, October 18th, PBS publicly announced the launch of the full PBS Food online experience! The PBS Food content aggregates and promotes the breadth and depth of PBS cooking content by featuring PBS personalities and programs, local station content, and select APT/NETA programs.

The content channel began development in March with a test group of eight stations who reflected a variety of food content as well as station size. Each station contributed a selection of recipes from their cooking programs and food blogs for inclusion on PBS Food, assisted with user testing, and provided constant feedback during the development process.

The Food team would like to thank the following eight test stations for their enthusiastic involvement and important contributions to the channel: KCTS 9 in Seattle, KQED in San Francisco, WVIZ/PBS Ideastream in Cleveland, WQED in Pittsburgh, WMHT in Albany, WXXI in Rochester, WTTW in Chicago, and WGBH in Boston.

The PBS Food content channel features a recipe database of over 1700 recipes from both national and participating local cooking programs. PBS Food provides a full listing of all cooking programs and personalities, which includes station branding and exposure for program underwriters.

As the Food team winds down development work with the test stations, the team has already begun contacting another wave of eight stations to begin on-boarding more local content. All stations who have cooking/food programs represented on PBS Food have already been contacted by the SPI team, and can review their program's placeholder pages and contact the Food team with any suggested changes.

We would love to include content from all of our wonderful station food content, though we have to proceed in a phased approach. If you have content you think would be a good fit for the PBS Food site, please contact Matt Schoch ( or Ashley Carufel (

Your station can promote the launch of PBS Food on your social media accounts with the following suggested language:

Twitter: Join the ultimate foodie experience! @PBSFood offers popular chefs' best cooking secrets w/ 1700+ recipes.

Facebook: Need inspiration in the kitchen? Check out the new PBS Food site, and immerse yourself in some of the best kitchen secrets public television has to offer.

Browse more than 1700 recipes, see videos from your favorite chefs. and more! Bon App├ętit!

We’d also like to thank the WNET Interactive Engagement Group for helping us design and develop the site. It was a pleasure to work with one of our stations to create this delicious site.

Everyone loves food, so be sure to check out the full PBS Food online experience and let the Food team know what you think!

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