Welcome to the Weekly PBS Interactive Station Products & Innovation Debrief, designed to give PBS stations a rundown of product updates and opportunities announced this week on our blog.
This week on The SPI Files, we're heading to the "Steel City" to speak with Jennifer Stancil, Executive Director of Educational Partnerships at WQED in Pittsburgh. Jennifer is also the architect of the new six-year education strategy, iQ:smartmedia strategy.
Also this week, in Mobile Station Stories, Michael Williams, Interactive Strategies Manager from WITF, shares his station’s progress in the mobile space. WITF has developed an iPhone app that includes podcasts, an alarm clock and News RSS Feeds. In addition to the WITF app, WITF has a mobile website, and a strong SMS text community through which announcements are sent.
Last but certainly not least, Camila Jones from PBS Education shares a sleek, newly re-designed eblast under the name “PBS In Education.” Not only has the new edition been refreshed and rejuvenated - it has also spent some time under the editors’ knife, so to speak.
Follow the links below to continue reading... Have a happy weekend!
As always, the SPI team appreciates all of your valuable comments and participation on our site this week and every week.