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News from the PDC September


by Amy Baroch, PBS Station Products & Innovation

This must be the Year of the Webinar! There are so many great opportunities in the public media system these days and our Professional Development Calendar (PDC) is packed.

As always, you can find the calendar on the right rail of our blog - just scroll down a little and there it is. Feel free to send us opportunities you want to share with the rest of the system or access the calendar to attend some of the posted events.

Here are just a few highlights for the upcoming weeks:

Thursday, September 22 @ 12PM EDT

Essentials - A Guided Tour of Adobe Educator Resources for Youth Media Making
(Free webinar p
resented by Project VoiceScape) RSVP to Leslie Rule.
  • This is the 2nd in a series of five webinars presented by Project VoiceScape - a partnership with Adobe Youth Voices, PBS and POV to mentor today's best young documentary filmmakers. The series introduces PBS stations and educators to the how and why of integrating youth media making into public media.

Thursday, September 22 @ 2PM EDT
State of the Internet in the U.S. in Q3 2011

(Free webinar presented by comScore) RSVP
  • Please join Comscore for this free webinar presented by Elise Neel, comScore VP, Marketing Solutions and Bryan Goski, comScore Director, Marketing Solutions to discuss key insights into recent trends in the U.S. and the unique opportunities existing in this dynamic online market. Session Highlights Include an overview of audience trends in the U.S. and worldwide, top line analysis of video, search, mobile and e-commerce, analysis of the top online activities and sites driving visitation and engagement across U.S. markets, and a review of top online trends in 2011 and what factors will be important as we look ahead to 2012. Please note: Only corporate e-mail addresses will be approved.


Wednesday, September 28 @ 1PM EDT
How IP Geolocation Can Turn Your Local Marketing On
(Free webinar presented by AMA) RSVP
  • Targeting consumers locally is an essential and effective part of marketing as 80% of consumers' disposable income is spent on businesses within 10 miles of their homes. Attend this webcast to learn: What is the need for geolocation targeting? What are the statistics of geolocation effectiveness on advertising? ROI? What are some marketing strategies that I can implement around IP intelligence?

Wednesday, September 28 - Thursday, September 29
Digital East Conference - Tyson's Corner, VA
($245 advance registration fee/$345 on-site registration fee) RSVP

Join hundreds of Digital executives, senior marketers, entrepreneurs, web strategists, bloggers, and investors at the Second Annual Digital East Conoference for expert content on opportunities and trends created by the latest in web innovation. Hear from industry thought leaders and innovators on topics such as Social Media, Mobile, Cloud, Analytics, Big Data, Search, Online Advertising, Ecommerce, Email and much more!


There is always something interesting happening on our calendar, so be sure to check back often and stay informed and on top of the digital world! And let us know what you think of our calendar in the comments below.


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