The Weekly SPI Debrief - August 5, 2011

by Mike Smith, Station Products & Innovation

Welcome to the Weekly PBS Interactive Station Products & Innovation Debrief, designed to give PBS stations a rundown of product updates and opportunities announced this week on our blog.

Recently, you may have heard us refer to a new PBS Interactive product called Station Bento, or Merlin 2.0. Station Bento is a tool for creating station web sites, managing online content, and leveraging Merlin and COVE data in ways that can benefit local stations. If you are interested in learning more about Station Bento or helping us test and develop, please follow the link below or send us an email.

On Tuesday, the SPI team caught up with Keith Brengle, Director of Online Giving, and asked him to weigh in on a recent experiment and partnership between the PBS Interactive Prosper initiative and AOL Impact’s Charitable Causes program. Click the link below to read more about Keith's experience with this interesting endeavor.

In the latest edition of the SPI Files, which highlight innovative projects and the talented people around the system who make them happen, we spoke with Mark Ryan, Creative Services Manager at WFWA PBS39 Fort Wayne. Click the link below to see what he had to say about the latest happenings at his station, as well as his insight into the rapidly shifting public media landscape.

Also, if you haven’t had a chance to take the SPI Communication survey, there's still time! Your responses will help inform our exchanges with you and promote innovation across the system. Participation in the survey might even get you a swag bag full of PBS goodies.

Last but certainly not least, the Localized Traffic Report for July is now available. Click the link below for more information on how to access this report.

Have a wonderful weekend!
As always, the SPI team appreciates all of your valuable comments and participation on our site this week and every week.

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