The Weekly SPI Debrief - August 19, 2011

by Mike Smith, Station Products & Innovation

Welcome to the Weekly PBS Interactive Station Products & Innovation Debrief, designed to give PBS stations a rundown of product updates and opportunities announced this week on our blog.

In this week's installment of Mobile Station Stories, we caught up with Libby Peterek, Director of Web Services at KLRU in Austin, TX, to talk about PBS Interactive's launch of the Mobile White Label Series for Stations. Libby discussed with us why KLRU decided to build a mobile Website instead of an app, KLRU's experiment with mobile giving, and why entering the mobile space may be easier than you think.

Also this week, we spoke with Larry Unger, President and CEO of Maryland Pubic Television, to talk about his fifteen years of experience in public media, as well as about MPT's emphasis on community engagement and their plans for the future. Check out the link below to read more about what he had to say.

We also took an in-depth look into social/professional networking site, LinkedIn. Interested in learning more about how this tool can be extremely useful for stations? Check out the link below.

Mark your calendars! August 31st from 2:00-3:00pm ET, the Prosper team will hold a training webinar to demo how to access and utilize the Member Station Reporting Portal. For more information and to register for the webinar, send an email to For background on the Prosper initiative visit SRC (login required).

Last but certainly not least, this weekend (August 19th – 21st) KPCC, Southern California Public Radio, PBS SoCal and KQED are hosting PubCamp West, part of the nationwide series of gatherings focused on "forging greater collaboration between public media organizations and their communities." Admission is FREE but RSVP's are required - everyone is welcome to contribute to the unconference: bloggers, other media types, and the public. Planning to attend? Let us know, our very own SPI, Amy Baroch will be there and would love to say "hi".

Follow the links below to continue reading... Have a happy weekend!

As always, the SPI team appreciates all of your valuable comments and participation on our site this week and every week.

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