News from the PDC

by Mike Smith, PBS Station Products & Innovation

We here on the SPI team are always trying to find new ways to provide the best possible resources for public media stations.

The SPI Blog Professional Development Calendar (PDC) is a useful tool that allows us to immediately connect you to valuable and educational events that are being held either in the real world, as in conferences and seminars, or in the virtual world, as in online webinars. You can find the calendar on the right rail of our blog - just scroll down a little and there it is! Feel free to send us opportunities you want to share with the rest of the system or access the calendar to attend some of the posted events.

Here are just a few highlights for the upcoming weeks:

August 30 @ 1PM:

How Nonprofits Can Successfully Use Twitter and LinkedIn (paid webinar presented by DIOSA). Register HERE.

This webinar features general introductions to Twitter and LinkedIn with tutorials on how nonprofits can use the sites to increase their supporter base, website traffic, e-newsletter subscribers, online donors, and overall visibility on the Internet.

August 31 @ 2PM:

Member Station Reporting Portal Training (webinar presented by PROSPER). For information on how to register, send an email to

Specifically for stations, the PROSPER team will demo how to access and utilize the Member Station Reporting Portal. As a follow up to the training webinar, portal log-ins will be issued to the first 50 stations who register and attend the webinar. One log-in per station will be issued as part of the roll out process. An additional make-up training webinar will be provided in the weeks following this initial training.

September 1 @ 2PM:

Twitter 201 (webinar presented by CISION). Register HERE.

Turn the social capital you've developed on Twitter into a powerful brand-building tool. You have followers, you retweet great links and you know what a hashtag is. But what's the real value of your Twitter activity–and how can you leverage it for better communication results?

There is always something interesting happening on our calendar, so be sure to check back often and stay informed and on top of the digital world! And let us know what you think of our calendar in the comments below.

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