The Weekly SPI Debrief - June 30, 2011

by Marla Krueger, SPI Associate 

Welcome to the Weekly PBS Interactive Station Products & Innovation Debrief, designed to give PBS stations a rundown of product updates and opportunities announced this week on our blog.

As of this week, 80 stations are now promoting local content to their audience on If you’re interested in being part of Merlin send an email to and let us know you want in. We’ll send directions on signing up for an account and set up a call to give you the basic training you need to get started.

Tuesday we hosted a system-wide Web Safety webinar. Due to the number of registrants and quality of in-depth questions surrounding this timely topic we will continue this webinar series through July. Be on the look-out for webinar dates and times here and in the SPI Weekly Update. 

A few weeks ago PBS Interactive announced a new PBS Food Content channel that will serve as a centralized web location to aggregate and promote cooking content from both national producers and local stations. This week we have some updates for you as well as some promotional social media text to help promote the July 4th micro-site.

Also this week, another opportunity for stations to showcase content comes from The PBS Newshour. PBS NewsHour viewers will now be able to watch the broadcast live on UStream from 6pm to 7pm EST, but rather than pull viewers away from their local stations, The NewsHour wants to use this livestream as an opportunity to drive that audience to station websites through a special link off the NewsHour’s homepage.  Follow the links below to continue reading and have a safe holiday weekend!

As always, the SPI team appreciates all of your valuable comments and participation on our site this week and every week.

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