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The Weekly SPI Debrief - July 15, 2011

by Mike Smith, SPI Intern

Welcome to the Weekly PBS Interactive Station Products & Innovation Debrief, designed to give PBS stations a rundown of product updates and opportunities announced this week on our blog.

This just in: the Localized Traffic Report for June is now available! This monthly localization report provides metrics for PBS.org traffic associated with your individual station. Localization is the surfacing of local branding and TV schedules on the PBS.org website, as well as links back to local schedule and support pages.

This week, we looked into how Google upped the ante with Google+, their social networking platform that looks to compete directly with Facebook. Boasting familiar features such as the Stream (aka newsfeed), red pop-up notifications and the ability to share pictures, comments and status updates, Google+ transforms the classic search engine into a social network.

We also heard from Tricia George, Production Associate for PBS KIDS GO!, who told us all about why PBS KIDS content is great for stations. She also explains how to fully engage local kids and families online using Customizable Station Video Players and the National PBS KIDS and PBS KIDS GO! Video Modules.

Make sure to check out the Professional Development Calendar (PDC) for information on upcoming events such as seminars, conferences, & webinars. There is always something interesting happening on the PDC, so be sure to look often and stay informed and on top of the digital world!

Think that Online Giving and Social Media don't belong in the same sentence? Think again. On Wednesday, SPI Intern Rachel Lim took an in-depth look into how internet savvy marketers are learning to brand and publicize online giving efforts, slowly but surely edging out the check-and-envelope model of monetization.

In the second installment of the Intern Files, SPI Intern Rachel Lim takes you with her as she goes about her week becoming more-and-more a part of the PBS team. Join her and get an insider's look into all things Station Products & Innovation!

As of this week, Project Merlin is humming with more than 90 stations promoting local content and initiatives to their audience on pbs.org. Are you one of them? Send an email to pbsi_stationservices@pbs.org and let us know if you want in. We’ll send directions on signing up for an account and set up a call to give you the basic training you need to get started. More information on Project Merlin is available in the Merlin Resource Center on SRC.

Follow the links below to continue reading... Have a wonderful weekend!
As always, the SPI team appreciates all of your valuable comments and participation on our site this week and every week.

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